Exam Details
| Subject | Retail Management Perspectives Communication | |
| Paper | ||
| Exam / Course | Diploma inRetailing | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2016 | |
| City, State | new delhi, |
Question Paper
No. of Printed Pages: 2 IBRL-0031
BBA RETAILING DIR
00 Term-End Examination
o o June, 2016
BRL-003: RETAIL MANAGEMENT
PERSPECTIVES AND COMMUNICATION
Time 2 Jwurs Maximum Marks: 50
Note: Answer any five questwns.
All questions carry equal marks.
1. State the importance of planning in a retail store, and enumerate the various steps in the planning process.
2. Describe the requisites of an effective control system.
3. Discuss the benefits of listening.
What are the barriers of effective listening? Explain.
4. Discuss the positive and negative impact of technology enabled communication.
5. "Transaction analysis is immensely useful to make the communication effective." In the light of the statement, discuss the application of Transaction Analysis in retail interactions.
6. How do cultural differences effect communication? What measures should be taken to make cross cultural communication effective?
7. What do you mean by "Oculesics" and "Haptics" Explain the five haptic categories given by Heslin.
8. Write short notes on any two of the following:
Media of communication
Balance sheet format
Leadership traits
Line and staff structure of an organisation
BBA RETAILING DIR
00 Term-End Examination
o o June, 2016
BRL-003: RETAIL MANAGEMENT
PERSPECTIVES AND COMMUNICATION
Time 2 Jwurs Maximum Marks: 50
Note: Answer any five questwns.
All questions carry equal marks.
1. State the importance of planning in a retail store, and enumerate the various steps in the planning process.
2. Describe the requisites of an effective control system.
3. Discuss the benefits of listening.
What are the barriers of effective listening? Explain.
4. Discuss the positive and negative impact of technology enabled communication.
5. "Transaction analysis is immensely useful to make the communication effective." In the light of the statement, discuss the application of Transaction Analysis in retail interactions.
6. How do cultural differences effect communication? What measures should be taken to make cross cultural communication effective?
7. What do you mean by "Oculesics" and "Haptics" Explain the five haptic categories given by Heslin.
8. Write short notes on any two of the following:
Media of communication
Balance sheet format
Leadership traits
Line and staff structure of an organisation
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Buying and Merchandising
- Buying And Merchandising - II
- Customer Service Management
- Customer Value Management
- Human Resources
- It-Enabled Retailing
- Overview of Retailing
- Retail Management Perspectives Communication
- Retail Marketing and Communication
- Retail Operation And Store Management II
- Store Organisation-1
- Visual Merchandising And Store Management