Exam Details
| Subject | Retail Branding | |
| Paper | ||
| Exam / Course | M.Sc. Visual Merchandizing and Communication Design (MSCVMCD) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
1. Explain the concept of brand elements and its impacts on branding.
2. How can a retail brand position itself on range Explain with examples.
3. Describe the various ways in which a retailer can position itself on the basis of customer convenience.
4. Is it necessary for a retailer to communicate about its brand? Deliberate with the help of an example.
5. If a retailer were to position its brand on the basis of price, how can he/she proceed?
6. How do shopping modes influence the branding strategies of a retailer?
7. What can be done by a retailer to enhance its brand equity?
8. How are secondary associations leveraged by a brand? Explain in the context of retail.
2. How can a retail brand position itself on range Explain with examples.
3. Describe the various ways in which a retailer can position itself on the basis of customer convenience.
4. Is it necessary for a retailer to communicate about its brand? Deliberate with the help of an example.
5. If a retailer were to position its brand on the basis of price, how can he/she proceed?
6. How do shopping modes influence the branding strategies of a retailer?
7. What can be done by a retailer to enhance its brand equity?
8. How are secondary associations leveraged by a brand? Explain in the context of retail.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Business Studies
- Business Studies - II
- Communication Strategies
- Consumer Behaviour
- Events and Exhibitions
- Fashion and Styling
- Interactive Design
- Introduction to Communication Design
- Introduction to Retail
- Material Exploration
- Print Design
- Retail Branding
- Store Design