Exam Details
| Subject | Retail Branding | |
| Paper | ||
| Exam / Course | M.Sc. Visual Merchandizing and Communication Design (MSCVMCD) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
1. Define the term brand. How do you differentiate between a product and a brand? Give suitable examples.
2. What are the different criterion for choosing brand elements for a product?
3. Why is it important to have a strong brand equity for a brand?
4. How can a brand generate strong loyalty of customers for itself? Explain with the help of suitable examples.
5. Pick up any two brands from the same product category and explain how does the positioning strategy of one differs from the other.
6. Explain with relevant examples the term Brand Architecture.
7. Discuss the Brand Equity Pyramid with examples.
8. Are all brands capable of achieving resonance Why?
9. What is Umbrella Branding Explain with relevant examples.
2. What are the different criterion for choosing brand elements for a product?
3. Why is it important to have a strong brand equity for a brand?
4. How can a brand generate strong loyalty of customers for itself? Explain with the help of suitable examples.
5. Pick up any two brands from the same product category and explain how does the positioning strategy of one differs from the other.
6. Explain with relevant examples the term Brand Architecture.
7. Discuss the Brand Equity Pyramid with examples.
8. Are all brands capable of achieving resonance Why?
9. What is Umbrella Branding Explain with relevant examples.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Business Studies
- Business Studies - II
- Communication Strategies
- Consumer Behaviour
- Events and Exhibitions
- Fashion and Styling
- Interactive Design
- Introduction to Communication Design
- Introduction to Retail
- Material Exploration
- Print Design
- Retail Branding
- Store Design