Exam Details
| Subject | Retail Merchandising-I | |
| Paper | ||
| Exam / Course | M.Sc. Fashion Merchandising And Retail Management (MSCFMRM) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
No. of Printed Pages: 2 IMFW.OO21
M.Sc. FASIDON MERCHANDISING AND
RETAIL MANAGEMENT (MSCFMRM)
Term-End Examination
December, 2016
LJO?E·5 MFW-002 RETAIL MERCHANDISING
Time hours Maximum Marks: 70
Note: Attempt any seven questions. All questions carry equal marks.
1. Discuss the meaning of the term merchandising in the context of fashion, retail and export house. 10
2. " Retail merchandising comprises of having right merchandise in the right place in right quantities at the right prices at the right time." -Elaborate the above statement with the help of an example. 10
3. What do you understand by merchandise budgeting Explain five parts of a merchandise budget. 10
4. Discuss various merchandise mix strategies in detail along with the advantages, disadvantages and examples of each. 10
5. What criteria will you use for classifying the merchandise of a retailer into various groups Give a typical classification structure of the merchandise of a retail store dealing in men's apparels. 10
6. What do you understand by basket size? How can basket size be increased 10
7. Differentiate between traditional merchandising and lifestyle merchandising with the help of an example. 10
8. Discuss roles and responsibilities of general merchandising manager, divisional merchandising manager and buyer in a retail organisation. 10
9. What do you understand by brand mix used by a retailer Discuss the advantages and disadvantages of keeping each type of brand in a retail store. 10
10. Define fashion. Also differentiate between fads and classics. Which factors influence fashion trends in a society? 10
M.Sc. FASIDON MERCHANDISING AND
RETAIL MANAGEMENT (MSCFMRM)
Term-End Examination
December, 2016
LJO?E·5 MFW-002 RETAIL MERCHANDISING
Time hours Maximum Marks: 70
Note: Attempt any seven questions. All questions carry equal marks.
1. Discuss the meaning of the term merchandising in the context of fashion, retail and export house. 10
2. " Retail merchandising comprises of having right merchandise in the right place in right quantities at the right prices at the right time." -Elaborate the above statement with the help of an example. 10
3. What do you understand by merchandise budgeting Explain five parts of a merchandise budget. 10
4. Discuss various merchandise mix strategies in detail along with the advantages, disadvantages and examples of each. 10
5. What criteria will you use for classifying the merchandise of a retailer into various groups Give a typical classification structure of the merchandise of a retail store dealing in men's apparels. 10
6. What do you understand by basket size? How can basket size be increased 10
7. Differentiate between traditional merchandising and lifestyle merchandising with the help of an example. 10
8. Discuss roles and responsibilities of general merchandising manager, divisional merchandising manager and buyer in a retail organisation. 10
9. What do you understand by brand mix used by a retailer Discuss the advantages and disadvantages of keeping each type of brand in a retail store. 10
10. Define fashion. Also differentiate between fads and classics. Which factors influence fashion trends in a society? 10
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Business Communication-I
- Communication Skills-I
- Company Law
- Consumer Behavior
- Elements Of Fashion
- Fabric And Garment-I
- Fabrics And Garments-II
- HRM/Organizational Behavior
- Import-Export Documentation
- International Retailing
- Introduction To Retail
- Managerial Economics
- Marketing Management
- MSCFMRM
- Retail Branding
- Retail Communication
- Retail Merchandising-I
- Retail Merchandising-II
- Retail Operation
- Retail Strategy
- SalesManagement
- Store Planning-Site Selection/Mall Management
- Supply Chain Management