Exam Details
| Subject | Retail Merchandising-I | |
| Paper | ||
| Exam / Course | M.Sc. Fashion Merchandising And Retail Management (MSCFMRM) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
1. Differentiate between buying and merchandising. Also discuss as to how a retail merchandiser may impact the society.
2. Discuss the meaning of merchandising in the context of fashion, retail and an export house.
3. Draw the flow chart of merchandising structure of a typical retail organisation and discuss the role of each functionary in it.
4. What is the objective of developing a sales forecast and what is the process involved in it
5. Discuss various merchandise mix strategies used by a retailer along with the advantages, disadvantages and examples of each.
6. What criteria will you use for classifying the merchandise of a retailer into various groups Give suggested classification structure of a retail store dealing in ladies apparels.
7. Write short notes on the following:
Assortment Diversity Index
Model Stock Plan
8. Define 'Fashion'. Also differentiate between fads and classics.
9. What do you understand by lifestyle merchandising What customer characteristics will you keep in mind while measuring general lifestyle of a population segment
10. A departmental store intends to maintain the following assortment distribution for his assortment of 2000 pieces of T-shirts
Style Size Colour
Round Neck 40 Small 15 Red 40
V-Neck 25 Medium 40 Navy 35
Collar 35 Large 45 Lime 25
Find:
Volume per assortment factor for each assortment factor
Total number of SKUs
Volume per SKU for each SKU
2. Discuss the meaning of merchandising in the context of fashion, retail and an export house.
3. Draw the flow chart of merchandising structure of a typical retail organisation and discuss the role of each functionary in it.
4. What is the objective of developing a sales forecast and what is the process involved in it
5. Discuss various merchandise mix strategies used by a retailer along with the advantages, disadvantages and examples of each.
6. What criteria will you use for classifying the merchandise of a retailer into various groups Give suggested classification structure of a retail store dealing in ladies apparels.
7. Write short notes on the following:
Assortment Diversity Index
Model Stock Plan
8. Define 'Fashion'. Also differentiate between fads and classics.
9. What do you understand by lifestyle merchandising What customer characteristics will you keep in mind while measuring general lifestyle of a population segment
10. A departmental store intends to maintain the following assortment distribution for his assortment of 2000 pieces of T-shirts
Style Size Colour
Round Neck 40 Small 15 Red 40
V-Neck 25 Medium 40 Navy 35
Collar 35 Large 45 Lime 25
Find:
Volume per assortment factor for each assortment factor
Total number of SKUs
Volume per SKU for each SKU
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Business Communication-I
- Communication Skills-I
- Company Law
- Consumer Behavior
- Elements Of Fashion
- Fabric And Garment-I
- Fabrics And Garments-II
- HRM/Organizational Behavior
- Import-Export Documentation
- International Retailing
- Introduction To Retail
- Managerial Economics
- Marketing Management
- MSCFMRM
- Retail Branding
- Retail Communication
- Retail Merchandising-I
- Retail Merchandising-II
- Retail Operation
- Retail Strategy
- SalesManagement
- Store Planning-Site Selection/Mall Management
- Supply Chain Management