Exam Details
| Subject | Consumer Behaviour | |
| Paper | ||
| Exam / Course | M.Sc. Visual Merchandizing and Communication Design (MSCVMCD) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
1. Explain the impact of lifestyle and psychographics on consumer's buying decision.
2. Explain with examples how the nature of consumer decision making varies based on the category of products being purchased.
3. What are the sources of power in family decision making? Give suitable examples.
4. What is social class How is social class used in consumer research?
5. Why do marketers need to study consumer behaviour Justify your answer using appropriate examples.
6. Describe Howard-Seth model of consumer behaviour.
7. Explain the marketing strategies and problems related to cross culture.
8. What is the ideal self-concept Why is it important in marketing? Give examples.
9. Write short notes on any two of the following:
Cognitive Dissonance
Types of Reference Groups
Conjunctive Decision Rule
Consumer Attitude
2. Explain with examples how the nature of consumer decision making varies based on the category of products being purchased.
3. What are the sources of power in family decision making? Give suitable examples.
4. What is social class How is social class used in consumer research?
5. Why do marketers need to study consumer behaviour Justify your answer using appropriate examples.
6. Describe Howard-Seth model of consumer behaviour.
7. Explain the marketing strategies and problems related to cross culture.
8. What is the ideal self-concept Why is it important in marketing? Give examples.
9. Write short notes on any two of the following:
Cognitive Dissonance
Types of Reference Groups
Conjunctive Decision Rule
Consumer Attitude
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Business Studies
- Business Studies - II
- Communication Strategies
- Consumer Behaviour
- Events and Exhibitions
- Fashion and Styling
- Interactive Design
- Introduction to Communication Design
- Introduction to Retail
- Material Exploration
- Print Design
- Retail Branding
- Store Design