Exam Details
| Subject | Consumer Behaviour | |
| Paper | ||
| Exam / Course | M.Sc. Visual Merchandizing and Communication Design (MSCVMCD) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
1. Explain the lexicographic rule of decision-making with the help of 'mobile phones' as an example.
2. Give any five examples where customer is not the actual user of the product.
3. What are the three types of information that the consumer searches for? Explain any two of them.
4. "Consumer is not always the king." Comment on the statement with suitable examples.
5. How will you make kindergarten kids learn washing hands before eating by applying operant conditioning theory of learning? Explain.
6. What are the various factors that determine the choice of outlet by consumers?
7. Explain the difference between absolute threshold and differential threshold with the help of suitable examples.
8. What is the importance of studying visual merchandising in influencing consumers?
9. How do consumers reduce post-purchase dissonance? Explain in detail.
10. Explain a typical family life cycle.
2. Give any five examples where customer is not the actual user of the product.
3. What are the three types of information that the consumer searches for? Explain any two of them.
4. "Consumer is not always the king." Comment on the statement with suitable examples.
5. How will you make kindergarten kids learn washing hands before eating by applying operant conditioning theory of learning? Explain.
6. What are the various factors that determine the choice of outlet by consumers?
7. Explain the difference between absolute threshold and differential threshold with the help of suitable examples.
8. What is the importance of studying visual merchandising in influencing consumers?
9. How do consumers reduce post-purchase dissonance? Explain in detail.
10. Explain a typical family life cycle.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Business Studies
- Business Studies - II
- Communication Strategies
- Consumer Behaviour
- Events and Exhibitions
- Fashion and Styling
- Interactive Design
- Introduction to Communication Design
- Introduction to Retail
- Material Exploration
- Print Design
- Retail Branding
- Store Design