Exam Details
| Subject | Communication Strategies | |
| Paper | ||
| Exam / Course | M.Sc. Visual Merchandizing and Communication Design (MSCVMCD) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
1. Explain the differences between communication in marketing and communication in advertising.
2. What are the benefits of sound marketing communication strategy?
3. Explain the advantages and disadvantages of "Web Banner Advertising" and "Printed Banner Advertising".
4. Describe the role of an advertising agency in campaign planning.
5. Explain how communication is responsible for the development of society, with suitable examples.
6. Define digital media. Examine its impact on globalization.
Why is it important to identify your target group while planning your communication strategy
What are the various areas of communication within an organization?
What are target groups and audience?
What is corporate social responsibility?
9. Explain the impact of Internet on modern communication.
10. Write short notes on any two of the following:
Communication Tools
Brand Identity
Pixel Advertising
2. What are the benefits of sound marketing communication strategy?
3. Explain the advantages and disadvantages of "Web Banner Advertising" and "Printed Banner Advertising".
4. Describe the role of an advertising agency in campaign planning.
5. Explain how communication is responsible for the development of society, with suitable examples.
6. Define digital media. Examine its impact on globalization.
Why is it important to identify your target group while planning your communication strategy
What are the various areas of communication within an organization?
What are target groups and audience?
What is corporate social responsibility?
9. Explain the impact of Internet on modern communication.
10. Write short notes on any two of the following:
Communication Tools
Brand Identity
Pixel Advertising
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Business Studies
- Business Studies - II
- Communication Strategies
- Consumer Behaviour
- Events and Exhibitions
- Fashion and Styling
- Interactive Design
- Introduction to Communication Design
- Introduction to Retail
- Material Exploration
- Print Design
- Retail Branding
- Store Design