Exam Details
| Subject | Communication Strategies | |
| Paper | ||
| Exam / Course | M.Sc. Visual Merchandizing and Communication Design (MSCVMCD) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
1. What is SWOT analysis How does it help in planning a campaign?
2. Describe cultural globalisation and its impact on strategy planning.
3. Examine the persuasive advertising techniques with suitable examples.
4. Discuss the impact of communication media on people.
5. What are the effective communication tools for marketing? List with examples.
What is an advertising campaign
How has the electronic media altered communication in the last century?
What is communication strategy and why is it important?
What is the role of corporate communication officer?
What is mass communication and what are its features?
What is corporate communication and what are its key tasks?
How will you evaluate the success of a communication strategy
What is Why is branding important?
10. Write short notes on any two of the following:
Print Media
Surrogate Advertising
Media Planning Agency
2. Describe cultural globalisation and its impact on strategy planning.
3. Examine the persuasive advertising techniques with suitable examples.
4. Discuss the impact of communication media on people.
5. What are the effective communication tools for marketing? List with examples.
What is an advertising campaign
How has the electronic media altered communication in the last century?
What is communication strategy and why is it important?
What is the role of corporate communication officer?
What is mass communication and what are its features?
What is corporate communication and what are its key tasks?
How will you evaluate the success of a communication strategy
What is Why is branding important?
10. Write short notes on any two of the following:
Print Media
Surrogate Advertising
Media Planning Agency
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Business Studies
- Business Studies - II
- Communication Strategies
- Consumer Behaviour
- Events and Exhibitions
- Fashion and Styling
- Interactive Design
- Introduction to Communication Design
- Introduction to Retail
- Material Exploration
- Print Design
- Retail Branding
- Store Design