Exam Details
| Subject | Buying and Merchandising | |
| Paper | ||
| Exam / Course | Diploma inRetailing | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
1. Define merchandising strategy. Explain different areas influenced by the merchandising strategy.
2. "Brand management is an art of creating and sustaining the brand". Elaborate.
3. Explain various components of category management 8 step cycle.
4. What is meant by sales forecasting? Explain the factors that are taken into account while making sales forecast.
5. "A good supplier is a key part of your retail team". Highlighting the importance of this statement explain the factors which need to be considered while making vendor selection.
What is meant by inventory? Discuss with examples.
"Controlling inventory turnover is the key to keeping ourshelves stocked". Justify the statement.
7. Distinguish between:
Mark -up plan and mark -down plan.
Direct expenses and indirect expenses with examples.
8. Write short notes on any two of the following:
Price index
Brand loyalty
Skimming pricing
Vendor evaluation parameters
2. "Brand management is an art of creating and sustaining the brand". Elaborate.
3. Explain various components of category management 8 step cycle.
4. What is meant by sales forecasting? Explain the factors that are taken into account while making sales forecast.
5. "A good supplier is a key part of your retail team". Highlighting the importance of this statement explain the factors which need to be considered while making vendor selection.
What is meant by inventory? Discuss with examples.
"Controlling inventory turnover is the key to keeping ourshelves stocked". Justify the statement.
7. Distinguish between:
Mark -up plan and mark -down plan.
Direct expenses and indirect expenses with examples.
8. Write short notes on any two of the following:
Price index
Brand loyalty
Skimming pricing
Vendor evaluation parameters
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Buying and Merchandising
- Buying And Merchandising - II
- Customer Service Management
- Customer Value Management
- Human Resources
- It-Enabled Retailing
- Overview of Retailing
- Retail Management Perspectives Communication
- Retail Marketing and Communication
- Retail Operation And Store Management II
- Store Organisation-1
- Visual Merchandising And Store Management