Exam Details
| Subject | Overview of Retailing | |
| Paper | ||
| Exam / Course | Diploma inRetailing | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
State the challenges for retail in India.
Compare and contrast the store strategy mixes of convenience stores, traditional supermarkets and hyper markets.
2. Explain the factors that affect the retail consumer buying behaviour. Also explain the influence of situational variables on buying decisions with the help of examples.
3. What do you understand by merchandise management? What are the different constraints related thereto? Explain the concept of supply chain management and its functions.
4. What do you mean by visual merchandising Why is the use of visual merchandising increasing day by day in modem retailing?
5. With the help of examples, explain external and internal retail atmospherics. Why is the atmospheric planning important in a retail outlet?
6. Explain the various performance measures of a retail outlet with examples.
7. What are the different challenges faced by retailers in rural market? How can retailers meet those challenges to succeed in highly profitable market?
8. Write short notes on any two of the following:
Private Brands
Every Day Low Pricing (EDLP)
E-Retailing
Retail Ethics
Compare and contrast the store strategy mixes of convenience stores, traditional supermarkets and hyper markets.
2. Explain the factors that affect the retail consumer buying behaviour. Also explain the influence of situational variables on buying decisions with the help of examples.
3. What do you understand by merchandise management? What are the different constraints related thereto? Explain the concept of supply chain management and its functions.
4. What do you mean by visual merchandising Why is the use of visual merchandising increasing day by day in modem retailing?
5. With the help of examples, explain external and internal retail atmospherics. Why is the atmospheric planning important in a retail outlet?
6. Explain the various performance measures of a retail outlet with examples.
7. What are the different challenges faced by retailers in rural market? How can retailers meet those challenges to succeed in highly profitable market?
8. Write short notes on any two of the following:
Private Brands
Every Day Low Pricing (EDLP)
E-Retailing
Retail Ethics
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Buying and Merchandising
- Buying And Merchandising - II
- Customer Service Management
- Customer Value Management
- Human Resources
- It-Enabled Retailing
- Overview of Retailing
- Retail Management Perspectives Communication
- Retail Marketing and Communication
- Retail Operation And Store Management II
- Store Organisation-1
- Visual Merchandising And Store Management