Exam Details
| Subject | Overview of Retailing | |
| Paper | ||
| Exam / Course | Diploma inRetailing | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2016 | |
| City, State | new delhi, |
Question Paper
No. of Printed Pages: 2 IBRL-0011
DIPLOMA IN RETAILING/BBA IN RETAILING
Term-End Examination
o
June, 2016
o
BRL-001 OVERVIEW OF RETAILING
Time 2 hours Maximum Marks 50
Note: Attempt any five questions.
All questions carry equal marks.
1. What are the different factors responsible for the recent growth of retailing in India? Explain the challenges faced by retailers with the help of examples.
2. Explain the various types of retail formats with the help of examples.
State the various steps involved in sourcing process.
3. What are the different methods of setting retail price? Explain with the help of examples.
4. Describe the influence of situational variables on retail consumer shopping behaviour.
Explain the factors which play significant role in the choice of the store location.
5. Explain the concept of visual merchandising in retailing. State the various components of display.
6. How can a retailer ensure success in rural retailing? Do you think e-tailing is a viable concept for rural markets? Justify your answer.
7. How can you monitor the performance of a retail store?
Explain briefly the various applications of technology in retail industry.
8. Write short notes on any two of the following
Private Brands Vs. National Brand
Legal Issues related to Retailing
Ethical Dimensions of Retailing
Psychological Pricing
DIPLOMA IN RETAILING/BBA IN RETAILING
Term-End Examination
o
June, 2016
o
BRL-001 OVERVIEW OF RETAILING
Time 2 hours Maximum Marks 50
Note: Attempt any five questions.
All questions carry equal marks.
1. What are the different factors responsible for the recent growth of retailing in India? Explain the challenges faced by retailers with the help of examples.
2. Explain the various types of retail formats with the help of examples.
State the various steps involved in sourcing process.
3. What are the different methods of setting retail price? Explain with the help of examples.
4. Describe the influence of situational variables on retail consumer shopping behaviour.
Explain the factors which play significant role in the choice of the store location.
5. Explain the concept of visual merchandising in retailing. State the various components of display.
6. How can a retailer ensure success in rural retailing? Do you think e-tailing is a viable concept for rural markets? Justify your answer.
7. How can you monitor the performance of a retail store?
Explain briefly the various applications of technology in retail industry.
8. Write short notes on any two of the following
Private Brands Vs. National Brand
Legal Issues related to Retailing
Ethical Dimensions of Retailing
Psychological Pricing
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Buying and Merchandising
- Buying And Merchandising - II
- Customer Service Management
- Customer Value Management
- Human Resources
- It-Enabled Retailing
- Overview of Retailing
- Retail Management Perspectives Communication
- Retail Marketing and Communication
- Retail Operation And Store Management II
- Store Organisation-1
- Visual Merchandising And Store Management