Exam Details
| Subject | retail and rural marketing | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | solapur university | |
| Position | ||
| Exam Date | November, 2016 | |
| City, State | maharashtra, solapur |
Question Paper
M.B.A. (Part II) (Semester IV) Examination, 2016
Group A Marketing Management (Paper IV)
RETAIL AND RURAL MARKETING
Day and Date Tuesday, 6-12-2016 Total Marks 70
Time 10.30 a.m. to 1.30 p.m.
Instructions Q. No. 1 is compulsory.
Attempt any two questions from Q. No. 4.
Attempt any two questions from Q. No. 7.
All questions carry equal marks.
1. Case Study
Banerjee and Gupta were discussing their problems in rural markets for marketing
their rice produce. The discussions turned to costs and profits. "It is tough to
make any profit in farming today," said Banerjee. "I can match any good farmer in
farm yields and farm management but marketing is where I do not understand."
Gupta joined and said, "It appears that the price and profit for rice today are
determined more and more by things beyond my understanding and even outside
my village community."
Banerjee agreed and said, "The Government budget, government subsidies interest
rates, inflation, government spending in different areas and lot more things are
affecting the rural markets. Gupta added, "We need to learn more about the general
economy is affecting us and what we can do to make a decent profit and live with
the emerging trends in the new world."
Banerjee had a last point to make in the discussions. "Farmers are step children
(child from another mother) of our governments. So much attention is given to
other celebrities, who provide only time pass cricket or entertainments like
musicians or actors. Farmers who give the country such important things as food
and raw material are not given the recognition and encouragement they deserve.
This must change.
Analyse the case. 3
How do the economy factors like inflation, employment, growth areas affect
the rural market today 4
What can Indian farmers do to survive in todays rural market place 3
Discuss "Are farmers ignored and not recognized for their important contribution
to the economy". 4
Seat
No.
SLR-T 68
2. Write short notes on (any two). 14
e-Rural marketing.
New product development for rural market.
Store planning.
3. Write short notes on (any two). 14
Supermarket and Hypermarket.
Ps of Rural Marketing.
Franchising.
4. Write short notes on (any two). 14
Store layout.
Rural Marketing of FMCG.
Strategies on social-group influence.
5. Define retail merchandising. Explain the nature and process of merchandising. 14
6. What is rural marketing Explain the characteristics of rural marketing. What are
the challenges and opportunities in rural marketing 14
7. Define retailing. Explain its scope. What are the functions of retailing 14
Group A Marketing Management (Paper IV)
RETAIL AND RURAL MARKETING
Day and Date Tuesday, 6-12-2016 Total Marks 70
Time 10.30 a.m. to 1.30 p.m.
Instructions Q. No. 1 is compulsory.
Attempt any two questions from Q. No. 4.
Attempt any two questions from Q. No. 7.
All questions carry equal marks.
1. Case Study
Banerjee and Gupta were discussing their problems in rural markets for marketing
their rice produce. The discussions turned to costs and profits. "It is tough to
make any profit in farming today," said Banerjee. "I can match any good farmer in
farm yields and farm management but marketing is where I do not understand."
Gupta joined and said, "It appears that the price and profit for rice today are
determined more and more by things beyond my understanding and even outside
my village community."
Banerjee agreed and said, "The Government budget, government subsidies interest
rates, inflation, government spending in different areas and lot more things are
affecting the rural markets. Gupta added, "We need to learn more about the general
economy is affecting us and what we can do to make a decent profit and live with
the emerging trends in the new world."
Banerjee had a last point to make in the discussions. "Farmers are step children
(child from another mother) of our governments. So much attention is given to
other celebrities, who provide only time pass cricket or entertainments like
musicians or actors. Farmers who give the country such important things as food
and raw material are not given the recognition and encouragement they deserve.
This must change.
Analyse the case. 3
How do the economy factors like inflation, employment, growth areas affect
the rural market today 4
What can Indian farmers do to survive in todays rural market place 3
Discuss "Are farmers ignored and not recognized for their important contribution
to the economy". 4
Seat
No.
SLR-T 68
2. Write short notes on (any two). 14
e-Rural marketing.
New product development for rural market.
Store planning.
3. Write short notes on (any two). 14
Supermarket and Hypermarket.
Ps of Rural Marketing.
Franchising.
4. Write short notes on (any two). 14
Store layout.
Rural Marketing of FMCG.
Strategies on social-group influence.
5. Define retail merchandising. Explain the nature and process of merchandising. 14
6. What is rural marketing Explain the characteristics of rural marketing. What are
the challenges and opportunities in rural marketing 14
7. Define retailing. Explain its scope. What are the functions of retailing 14
Other Question Papers
Subjects
- (paper – x) financial management
- (paper – xi) human resource management
- accounting for management
- accounting for managers
- agricultural marketing
- agricultural production management
- agro-processing industries and rural industrialization
- banking and insurance (paper – xvi)
- brand management and social marketing
- busines ethics
- business ethics (new) (cbcs)
- business ethics (old)
- corporate planning and strategic management (old)
- corporate planning and strategic management(old cbcs)
- day and date : friday, 30-11-2018 total
- economic environment for business
- entrepreneurship development and project management
- excel
- excellence in management
- export policy, procedure and documents (paper – ii)
- financial decision analysis
- financial management
- fundamentals of agriculture and co-operative management
- fundamentals of agriculture and co-operative management (new cbcs)
- global human resource management
- group d – system management (paper – ii)
- human resource initiatives (paper – ii)
- human resource management
- indian financial system
- indian financial system (paper – xix)
- industrial engineering
- industrial relations and labour regulations
- integrated marketing communication and consumer behaviour
- international busines (paper – xiii)
- international business environment (old)
- international business environment (paper – i)
- international finance
- international financial system and markets
- international financial systems and markets
- international logistics
- international marketing
- international trade and agriculture
- international trade procedures and documentation
- international trade procedures and documentations
- investment management
- it for management
- legal aspects of busines
- legal aspects of business
- logistics and supply chain management
- logistics and supply chain management (paper – xx)
- management accounting
- management accounting (paper–xviii)
- management acounting
- management information system
- managerial communication – i
- managerial communication – ii
- managerial economics
- managerial excellence
- marketing management
- marketing management (cbcs)
- operations management
- organisational behaviour
- organizational behaviour
- paper – ix : marketing management
- paper – xii : production and materials management (old)
- paper – xiii : economic environment of busines
- paper – xiv : managerial comunication – ii
- paper – xv : research methodology
- paper – xvi : event management(new)
- paper – xvi : operations management
- paper – xvii : strategic management
- performance management and compensation
- perspectives of management
- principles of management
- product and brand management
- product and brand management (paper – i)
- production and materials management
- production management and operations research (paper – xii)
- programing concepts and advanced
- programming concepts and advanced excel
- project planning and working capital management
- purchasing and inventory management
- purchasing and inventory management (paper – xix)
- quality management
- relational database management system
- research methodology
- research methodology (paper – xv)
- retail and rural marketing
- sales and distribution management (new) paper – xx
- sales and strategic marketing
- sales and strategic marketing (new cbcs)
- sales and strategic marketing (old)
- security and control information system
- skill development (paper – xix)
- statistical methods
- statistics for management
- strategic financial management
- strategic financial management (paper – ii)
- strategic human resource management
- strategic human resource management (old)
- strategic human resource management (paper – xix)
- system management
- system management security and control information system
- systems management
- systems management (paper – i)
- systems management (paper – ii)
- taxation
- training and development
- training and development gr.c : human resource management
- world class manufacturing