Exam Details
| Subject | retail and rural marketing | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | solapur university | |
| Position | ||
| Exam Date | May, 2017 | |
| City, State | maharashtra, solapur |
Question Paper
M.B.A. II (Semester IV) Examination, 2017
Gr.A MARKETING MANAGEMENT
Retail and Rural Marketing (Paper IV)
Day and Date Tuesday, 23-5-2017 Total Marks 70
Time 10.30 a.m. to 1.30 p.m.
Instructions Q. No. 1 is compulsory.
Attempt any two questions from Q. no. 3 and 4.
Attempt any two questions from Q. no. 6 and 7.
1. Case study 14
A pioneer in the business of organized retail in India, Foodmart is the first
national chain of supermarkets. It provides customers with a wide range of
quality products at a reasonable price everything under one roof, in a convenient
location, in a clean, bright and functional ambience. Part of self-service format
Foodmart follows the service of clearly marking on the shelf, relevant details of
the product displayed, including the name, weight and price. This provides
immense convenience to the shopper.
Food may be a necessity, but tastes change. Influenced by TV chefs, nutritional
education and celebrity-endorsed diets, shoppers seek a constantly changing
range of fresh, frozen, dried and packaged goods. Greater nutritional awareness
among some consumer sectors has led to increased demand for organic and
low-fat goods, while ready-to-serve meals continue to satisfy those with busy
lives. To cater to all tastes, retailers have to offer more variety and more
specialities while managing more suppliers, keeping prices low and staying in
stock. For a growing number of food retailers, there is also now more to business
than just food. Traditional grocery chains both large and small now stock toys,
consumer electronics, house wares, clothing and other inedible products
throughout their stores. This diversification has expanded the product catalogue
even further and introduced new sourcing forecasting and allocation challenges.
Retailers have to manage more product lines, more store label goods, and more
promotions while maintaining high food safety standards and minimizing waste.
Supply chain complexity has never been greater.
"Focus on Fresh" is another initiative at Foodmart, which is aimed at recognizing
the strategic importance of this category, a stronger fresh offering increasing
the frequency of customer visits. Fruits and Vegetables comprise a large portion
of the sales in a Foodmart store. The supply chain in this category is very
complicated normally but over the years, Foodmart has been able to identify
suppliers and processes that simplify the chain resulting in efficiencies, better
margins and better quality. Foodmart is committed through various initiatives to
sourcing wherever possible directly from the farmers and millers, thereby
delivering better value to the consumer and consolidates the harvests from
Ooty, Kodaikanal, Bangalore and Hyderabad, routing them into the stores through
a dedicated transport system.
Foodmart also participates in the early morning auctions at the major wholesale
markets and has a set of suppliers who then grade, clean, pack and label the
products in time for early morning dispatch to the stores to meet the daily fruit
and vegetable requirements of the customer. At peak season, the Fruit and
Vegetable shelf in a Foodmart store stocks around 125 items; making it, the
widest range available under one roof in this category.
Foodmart has also opened up a-fruit and vegetable consolidation center near
Bangalore, to leverage the volumes currently being generated by stores in Chennai
and Bangalore. 32 different types of vegetables are being sourced from these
consolidation centers. On an average, 250 tons of fruits and vegetables a month
are supplied from here to all Foodmart stores.
Analyse the case. 5
Identify problems in Supply Chain Management of Foodmart. 4
What are the various benefits those Foodmart enjoys due to proper Supply
Chain Management 5
2. Write a short note on (any two). 14
4 of rural marketing.
Site selection.
Buying for single and chain store.
3. Write a short note on (any two). 14
Location planning.
Marketing for agricultural inputs.
Role and responsibilities of merchandiser.
4. Write a short note on (any two). 14
Rural Vs Urban market.
New product development for rural market.
Retail image mix.
5. What is rural marketing mix Discuss in brief marketing strategies for rural
market. 14
6. What is retail merchandising Explain the nature and process of merchandising. 14
7. Explain the term retail marketing and different types of retail formats which are
influencing on consumer perception towards retail business in India. 14
Gr.A MARKETING MANAGEMENT
Retail and Rural Marketing (Paper IV)
Day and Date Tuesday, 23-5-2017 Total Marks 70
Time 10.30 a.m. to 1.30 p.m.
Instructions Q. No. 1 is compulsory.
Attempt any two questions from Q. no. 3 and 4.
Attempt any two questions from Q. no. 6 and 7.
1. Case study 14
A pioneer in the business of organized retail in India, Foodmart is the first
national chain of supermarkets. It provides customers with a wide range of
quality products at a reasonable price everything under one roof, in a convenient
location, in a clean, bright and functional ambience. Part of self-service format
Foodmart follows the service of clearly marking on the shelf, relevant details of
the product displayed, including the name, weight and price. This provides
immense convenience to the shopper.
Food may be a necessity, but tastes change. Influenced by TV chefs, nutritional
education and celebrity-endorsed diets, shoppers seek a constantly changing
range of fresh, frozen, dried and packaged goods. Greater nutritional awareness
among some consumer sectors has led to increased demand for organic and
low-fat goods, while ready-to-serve meals continue to satisfy those with busy
lives. To cater to all tastes, retailers have to offer more variety and more
specialities while managing more suppliers, keeping prices low and staying in
stock. For a growing number of food retailers, there is also now more to business
than just food. Traditional grocery chains both large and small now stock toys,
consumer electronics, house wares, clothing and other inedible products
throughout their stores. This diversification has expanded the product catalogue
even further and introduced new sourcing forecasting and allocation challenges.
Retailers have to manage more product lines, more store label goods, and more
promotions while maintaining high food safety standards and minimizing waste.
Supply chain complexity has never been greater.
"Focus on Fresh" is another initiative at Foodmart, which is aimed at recognizing
the strategic importance of this category, a stronger fresh offering increasing
the frequency of customer visits. Fruits and Vegetables comprise a large portion
of the sales in a Foodmart store. The supply chain in this category is very
complicated normally but over the years, Foodmart has been able to identify
suppliers and processes that simplify the chain resulting in efficiencies, better
margins and better quality. Foodmart is committed through various initiatives to
sourcing wherever possible directly from the farmers and millers, thereby
delivering better value to the consumer and consolidates the harvests from
Ooty, Kodaikanal, Bangalore and Hyderabad, routing them into the stores through
a dedicated transport system.
Foodmart also participates in the early morning auctions at the major wholesale
markets and has a set of suppliers who then grade, clean, pack and label the
products in time for early morning dispatch to the stores to meet the daily fruit
and vegetable requirements of the customer. At peak season, the Fruit and
Vegetable shelf in a Foodmart store stocks around 125 items; making it, the
widest range available under one roof in this category.
Foodmart has also opened up a-fruit and vegetable consolidation center near
Bangalore, to leverage the volumes currently being generated by stores in Chennai
and Bangalore. 32 different types of vegetables are being sourced from these
consolidation centers. On an average, 250 tons of fruits and vegetables a month
are supplied from here to all Foodmart stores.
Analyse the case. 5
Identify problems in Supply Chain Management of Foodmart. 4
What are the various benefits those Foodmart enjoys due to proper Supply
Chain Management 5
2. Write a short note on (any two). 14
4 of rural marketing.
Site selection.
Buying for single and chain store.
3. Write a short note on (any two). 14
Location planning.
Marketing for agricultural inputs.
Role and responsibilities of merchandiser.
4. Write a short note on (any two). 14
Rural Vs Urban market.
New product development for rural market.
Retail image mix.
5. What is rural marketing mix Discuss in brief marketing strategies for rural
market. 14
6. What is retail merchandising Explain the nature and process of merchandising. 14
7. Explain the term retail marketing and different types of retail formats which are
influencing on consumer perception towards retail business in India. 14
Other Question Papers
Subjects
- (paper – x) financial management
- (paper – xi) human resource management
- accounting for management
- accounting for managers
- agricultural marketing
- agricultural production management
- agro-processing industries and rural industrialization
- banking and insurance (paper – xvi)
- brand management and social marketing
- busines ethics
- business ethics (new) (cbcs)
- business ethics (old)
- corporate planning and strategic management (old)
- corporate planning and strategic management(old cbcs)
- day and date : friday, 30-11-2018 total
- economic environment for business
- entrepreneurship development and project management
- excel
- excellence in management
- export policy, procedure and documents (paper – ii)
- financial decision analysis
- financial management
- fundamentals of agriculture and co-operative management
- fundamentals of agriculture and co-operative management (new cbcs)
- global human resource management
- group d – system management (paper – ii)
- human resource initiatives (paper – ii)
- human resource management
- indian financial system
- indian financial system (paper – xix)
- industrial engineering
- industrial relations and labour regulations
- integrated marketing communication and consumer behaviour
- international busines (paper – xiii)
- international business environment (old)
- international business environment (paper – i)
- international finance
- international financial system and markets
- international financial systems and markets
- international logistics
- international marketing
- international trade and agriculture
- international trade procedures and documentation
- international trade procedures and documentations
- investment management
- it for management
- legal aspects of busines
- legal aspects of business
- logistics and supply chain management
- logistics and supply chain management (paper – xx)
- management accounting
- management accounting (paper–xviii)
- management acounting
- management information system
- managerial communication – i
- managerial communication – ii
- managerial economics
- managerial excellence
- marketing management
- marketing management (cbcs)
- operations management
- organisational behaviour
- organizational behaviour
- paper – ix : marketing management
- paper – xii : production and materials management (old)
- paper – xiii : economic environment of busines
- paper – xiv : managerial comunication – ii
- paper – xv : research methodology
- paper – xvi : event management(new)
- paper – xvi : operations management
- paper – xvii : strategic management
- performance management and compensation
- perspectives of management
- principles of management
- product and brand management
- product and brand management (paper – i)
- production and materials management
- production management and operations research (paper – xii)
- programing concepts and advanced
- programming concepts and advanced excel
- project planning and working capital management
- purchasing and inventory management
- purchasing and inventory management (paper – xix)
- quality management
- relational database management system
- research methodology
- research methodology (paper – xv)
- retail and rural marketing
- sales and distribution management (new) paper – xx
- sales and strategic marketing
- sales and strategic marketing (new cbcs)
- sales and strategic marketing (old)
- security and control information system
- skill development (paper – xix)
- statistical methods
- statistics for management
- strategic financial management
- strategic financial management (paper – ii)
- strategic human resource management
- strategic human resource management (old)
- strategic human resource management (paper – xix)
- system management
- system management security and control information system
- systems management
- systems management (paper – i)
- systems management (paper – ii)
- taxation
- training and development
- training and development gr.c : human resource management
- world class manufacturing