M.Com. DEGREE EXAMINATION, APRIL 2016
Fourth Semester
STRATEGIC BUSINESS MANAGEMENT
(CBCS 2012 onwards)
Time 3 Hours Maximum 75 Marks
Part A 3 15)
Answer all questions.
1. Define environmental scanning.
2. What is PEST analysis?
3. Write note on Mergers and Acquisition.
4. Brief the application of six sigma.
5. What is SBU?
Part B 10 50)
Answer all either or in the given questions.
6. Explain the components of strategic management
process.
Or
What is strategic planning? Discuss the steps
involved in strategic planning process.
7. Describe Porter's five forces model and McKisnsey's
7 S frameworks in detail.
Or
Explain the generic and grand business strategies
with suitable examples.
Sub. Code
611507
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8. Discuss the challenges and opportunities of
strategic alliances with international organizations.
Or
Elucidate the need of Business Process
Reengineering and how it supports the strategic
growth.
9. Discuss the contribution of Deming and Juran for
quality management.
Or
''Innovative companies have a competitive edge in
the marketplace" Discuss the importance of core
competence and market leadership.
10. Explain the approaches used by strategists for
Organizational Appraisal with suitable examples.
Or
Detail the role of ethics, corporate governance and
corporate social responsibility for gaining strategic
advantage of an organization.
Part C (10 marks)
Compulsory
11. DoorDharshan is the India's premier public service
broadcaster with more than 1,000 transmitters covering
90% of the country's population across an estimated
70 million homes. It has more than 20,000 employees
managing its metro and regional channels. Recent years
have seen growing competition from many private
channels numbering more than 65 and the cable and
satellite operators S). The C S network reaches
nearly 30 million homes and is growing at a very fast
rate.
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DD's business model is based on selling half-hour slots of
commercial time to the programme producers and
charging them a minimum guarantee. For instance, the
present tariff for the first 20 episodes of a programme is
Rs. 30 lakhs plus the cost of production of the
programme. In exchange the producers get 780 seconds of
commercial time that he can sell to advertisers and can
generate revenue. Break-even point for producers, at the
present rates, thus is Rs. 75,000 for a 10 second
advertising spot. Beyond 20 episodes, the minimum
guarantee is Rs. 65 lakhs for which the producer has
to charge Rs. 1,15,000 for a 10 second spot in order to
break-even. It is at this point the advertisers face a
problem the competitive rates for a 10 second spot is
Rs. 50,000. Producers are possessive about buying
commercial time on DD. As a result the DD's projected
growth of revenue is only as against 50-60% for the
private sector channels. Software suppliers, advertisers
and audiences are deserting DD owing to its unrealistic
pricing policy. DD has three options before it. First, it
should privatize, second, it should remain purely public
service broadcaster and third, a middle path. The
challenge seems to be to exploit DD's immense potential
and emerge as a formidable player in the mass media.
Questions
What is the best option, in your view, for DD?
Analyse the SWOT factors the DD has.
Why do you think that the proposed alternative is
the best?