M.Com. DEGREE EXAMINATION, APRIL 2017
Fourth Semester
Commerce
STRATEGIC BUSINESS MANAGEMENT
(2013 onwards)
Time 3 Hours Maximum 75 Marks
Section A X 3 15)
Answer all questions.
All questions carry equal marks.
1. What is SWOT analysis?
2. State the BCG's product portfolio matrix strategy.
3. Write note on "business process outsourcing".
4. What is "zero defective strategy"?
5. What do you meant by "strategic business units"?
Section B X 10 50)
Answer all questions choosing either or
All questions carry equal marks.
6. Explain the GE strategic model.
Or
Explain 6-S stages for growth.
Sub. Code
611507
RW-016
2
Wk 10
7. Describe the Henry Mintzberg's strategic thinking.
Or
Explain the balanced scorecard approach.
8. Describe the issues and current scenario of strategic
Alliances.
Or
Discuss the gains and problems of "Merger and
Acquisition as Growth Strategy".
9. Explain "Motorola's 6 Sigma strategies".
Or
Describe the contributions of C. K. Prahalad and
Gary Gamel towards the competitive strategy.
10. Describe the organization niche features for
strategic business units.
Or
Explain the ethics and corporate social
responsibility for strategic advantages.
Section C 10 10)
Compulsory Question.
11. The Economic survey for 2011-12 stated that the Indian
aviation sector grew at 18.5 in the last seven years.
The industry capitalised on the low cost no frill strategy.
However the industry also faced multiple challenges due
to recession, raising cost especially in form of capital costs
expenses like fuel and salaries. The king fisher airlines
one of the troubled airline had tried to reduce costs by
cutting back on flights. It had debt to the extent of $1.3
billion, with refusal for more debt from financial
RW-016
3
Wk 10
institutions is now seen to be scrambling to raise funds
for its day-today operations. The cutback in flights has
reduced its revenue, leaving the carrier cash standard to
pay staff, airports, tax authorities and lenders.
Kingfisher said it had submitted an interim plan to
operate 20 planes on between 110 and 125 domestic
routes a day and halt international flights by April 10.
The carrier's fleet, which earlier had 64 planes, now has
47. Cancellations have already disrupted the travel plans
of thousand of passenger across the country and pushed
up fares. The chairman is reported to have said "We have
not submitted an ambitious plan. We have submitted a
holding plan.
The company's choice of raising finds domestically is
limited and has had talks with potential inventories,
which depends on change in foreign direct investment
policy of India that allow foreign carriers to own up 4-9
Indian airlines. Mean while there is a possibility that the
government would issue a notification allowing foreign
airlines to buy up to 49% stake in a domestic airliner
with the acceptance of the bill, foreign airlines so for
barred to hold a cumulative 49%. The market price of
kingfisher which had taken a dip soared with this news.
What impresses you most about this company?
Why?
What weakness or problems do you see at kingfisher
airlines?
What strategy has the management been following?
What is that you like or dislike about the strategy?
Do you think it should be changed? Does it have a
winning strategy?
————————