M.Com. DEGREE EXAMINATION, APRIL 2016
MANAGERIAL COMMUNICATION
(2012 onwards)
Time 3 Hours Maximum 75 Marks
Part A 3 15)
Answer all questions.
All questions carry equal marks.
1. Define communication and explain the objectives of
managerial communication.
2. What are the uses of appropriates Tenses?
3. Give the structure or layout of Business Letter.
4. State the importance of Executive summary.
5. State the importance of Export Import Communication.
Part B 10 50)
Answer all questions choosing either or
All questions carry equal marks.
6. Describe the strategies for communicating across
different cultures.
Or
Elucidate the role of Electronic Technology in global
managerial communication.
Sub. Code
611204
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7. Narrate the various aspects involved in Vocabulary
Building.
Or
Write notes on any two of the following:
Uses of Acronyms
Global Nuances
Axioms
8. Explain the various types of report writing with
purposes.
Or
What are the principles of business writing?
Describe the 3Ps of managerial writing for goodwill
messages.
9. Elucidate the format of International Business
Letters with suitable example.
Or
What are the contents of International Business
Reports? Explain with an example.
10. Elucidate the format of business Letters for claims
with ECGC under credit risk insurance with
suitable example.
Or
Give a specimen for Correspondences with Clearing
and Forwarding Agents.
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Part C 10 10)
Compulsory Question
11. Reliance wants to market their products in Gulf
Countries. However, the marketing manager wants to
find the possibility of various modes of entry into these
countries. You are required to design necessary aids in
the way of writing letter to help the marketing manager.
Discuss.