M.Com. DEGREE EXAMINATION,
APRIL 2017
Second Semester
Commerce
MANAGERIAL COMMUNICATION
(2016 onwards)
Time 3 Hours Maximum 75 Marks
Section A x 3 15)
Answer all questions.
All questions carry equal marks.
1. Describe any two aspects of Group Communication.
2. List out the various Business languages.
3. What skills are developed by the 'Case study method'?
4. Explain 'Salutation a business letter.
5. Define Bank Correspondences.
Section B 10 50)
Answer all questions, choosing either or
All questions carry equal marks.
6. Describe the advantages and limitations of Oral
Communication. How can Oral Communication be
made more effective?
Or
How can the use of charts, graphs and picture make
written communication effective? "Listening is an
art and science." Support your arguments with valid
reasons.
Sub. Code
611204
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7. Define Idioms and Phrases. What is the difference
between the two? Give suitable examples.
Or
Write short notes on
Tenses
Voice
Punctuation
Pace.
8. Enumerate the logic of using short sentences in
business writing. How can sentences be kept short?
Or
Differentiate between Periodic reports and
Situational reports.
9. Briefly discuss the important steps to be kept in
mind for preparing Business Reports.
Or
The Board of Directors of your company has asked
you as the company's Marketing Manager to submit
a report concerning the market potential of a new
brand of personal computer. Draft the report.
10. Explain Cargo insurance. Highlight the impact of
cargo insurance of the business.
Or
What are the essentials of effective Business
correspondence?
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Section C 10 10)
Compulsory question.
11. "Madam, I really need to talk to you about something
important."
Is it so, Usha? Well, take a seat and let me hear about it,
"Alka, the supervisor, says in a friendly tone, as she
continues to stare at the computer screen.
As Usha sits down, Alka continues, "Usha, you think you
have a problem? How would you like to have the ones
faced with now? First, right in the middle of a union
negotiation for a new two year contract. I have several
problems with the supervisory staff of the kandivilli plant
and somebody has mined our inventory procedure. So we
are running short of material at several outlets."
Finally, Alka looks up at Usha and asks somewhat
hurriedly, what's your problem"? Discouraged by
discouraged by her supervisor's preoccupation with her
own problems and abrupt manner, Usha decides that this
is not the right time to get any assistance from her. To
end the conversion without looking foolish, she decides to
ask a few questions about a routine procedure.
Before Usha can speak, however, Alka suddenly signals
the end of the discussion by saying "Usha, I have another
appointment now, If, you'd like, we can continue this
discussion later. I want to be of help, and my door is
always open to you." she returns her attention to the
computer screen before Usha moves from her chair.
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Questions
List the listening technique that was violated by the
supervisor.
What effect do you think the supervisor's attitude
had on Usha?
How should Alka have handled the situation?
Suggest a suitable title for this caselet.
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