M.B.A. DEGREE EXAMINATION, APRIL 2016
Second Semester
BUSINESS RESEARCH METHODOLOGY
(Common for MBA
(2012 onwards)
Time 3 Hours Maximum 75 Marks
Part A 3 15)
Answer all the questions.
1. What is business research?
2. What is probability sampling?
3. What is secondary data?
4. What is standard deviation?
5. What is oral presentation?
Part B 10 50)
Answer all questions choosing either or
6. Explain the different types of research.
Or
Explain the different steps involved in research
process.
Sub. Code
641201/
643201/
652201/
622201/
632201
RW-10728
2
Wk6
7. Explain the features of a good research design.
Or
Explain the different types of sampling design.
8. What are the various methods used for collecting
primary data?
Or
What are the essentials of a good questionnaire?
9. Explain the following in detail with examples
Editing,
Coding,
Classification and
Tabulation.
Or
Explain the different parametric tests with
examples.
10. Explain the types and contents of research reports.
Or
Explain the lay-out and features of a good research
report.
Part C 10 10)
Compulsory.
11. Being marketing manager of a soft drinks manufacturing
company, you are responsible for finding out the market
potential of your product in Coimbatore. Prepare a
detailed research design for successfully conducting the
study in the market.