M.B.A. DEGREE EXAMINATION, APRIL 2017
Second Semester
BUSINESS RESEARCH METHODOLOGY
(CBCS 2016 onwards)
(Common for M.B.A. (G)/M.B.A. (CS)/M.B.A.
M.B.A. (IB)/M.B.A.
Time 3 Hours Maximum 75 Marks
Part A x 3 15)
Answer all questions.
All questions carry equal marks.
1. Distinguish between applied and fundamental research.
2. Distinguish between probability and non-probability
sampling.
3. What is pre-testing?
4. What is a 'Schedule'?
5. What is an 'Abstract'?
Sub. Code
622201/
632201/
643201/
641201/
652201
RW-018
2
sp3
Part B x 10 50)
Answer all questions, choosing either or
All questions carry equal marks.
6. Briefly explain the steps involved in research
process.
Or
Explain the four types of hypothesis.
7. What is research design and what are the features
of a good research design?
Or
What are the reasons for sampling and nonsampling
errors to occur?
8. Discuss the effective interview techniques.
Or
What are the essentials of a good questionnaire?
9. Explain the central tendency measures used for
analysis.
Or
Find the two lines of Regressions from the following
data
X 158 160 163 165 167 170 172 175 177 181
Y 163 158 167 170 160 180 170 175 172 175
Estimate Y when X 164.
10. Discuss the different steps involved in writing a
research report.
Or
Explain Appendix, Bibliography and executive
summary and the purpose they serve.
RW-018
3
sp3
Part C 10 10)
Compulsory
11. Read the following case and answer the questions.
An architecture firm that emphasizes "green" building
has a mix of projects spanning the spectrum from larger
corporate projects to small private homes which also
includes more profitable work and projects deliberately
selected for social good, including the design of orphanage
communities for SOS Children International and other
non-profit organizations. The firm engages teams of
young architects and the firm's founders are dedicated to
being both very client-oriented and environmentally
responsible. The firm has been commissioned by SOS to
design homes for some villages destroyed in the
December 24, 2004 tsunami. The preferred design is
'thatch roofs' which is in keeping with the local
environment. However, the villagers want a more
functional (and more expensive) reinforced cement
concrete roof. Imagine you are the Architect.
On what principles and data basis you would decide
the homes and
What future plans you would recommend for the
firm?
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