M.B.A. DEGREE EXAMINATION, APRIL 2016
First Semester
STRATEGIC MANAGEMENT
(Common for M.B.A.
(CBCS 2012 onwards)
Time 3 Hours Maximum 75 Marks
Part A 3 15)
Answer all questions.
1. Define the term Vision.
2. What is PEST analysis?
3. What are core competencies?
4. Draw the Market-product matrix.
5. What is MVA?
Part B 10 50)
Answer all questions.
6. Discuss the essential elements of strategic planning.
Or
Discuss the levels of strategy in an organisation.
Sub. Code
641301/
643301
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Sp2
7. Differentiate between External and Internal
components of environment.
Or
Discuss the method of ETOP analysis.
8. Discuss the strategic issues involved in using joint
venture strategy.
Or
Discuss the elements of Porter's generic strategies.
9. Explain the BCG matrix with examples.
Or
Discuss the various steps in strategic
implementation.
10. Discuss the need for systems approach for strategy.
Or
Explain balanced score card concept.
Part C 10 10)
(Compulsory)
11. Study the Case below and answer the question(s)
LG Electronics, Inc. was primarily known for its
low-cost appliances had more than 72,000 employees
working in about 77 subsidiaries and marketing units
across the world. Youngdungpo-gu, South Korea based
LGE was a technology innovator in electronics,
information and communications businesses.
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LGE embraced the philosophy of "Great Company, Great
People", and pursued two growth strategies which
involved "fast innovation" and "fast growth" to secure
global competitiveness. The company sought to secure
three core capabilities product leadership, market
leadership, and people-centered leadership.
Further, LOE planned to double its sales volume, profit
and shareholder benefit.
Question Discuss the core strategic choice made by LG
with respect to Porter's generic model.