M.B.A. DEGREE EXAMINATION, APRIL 2018
Fourth Semester
Hotel Management and Catering Technology
STRATEGIC MANAGEMENT
(2016 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 X 2 20)
Answer all questions.
1. What is meant by strategic manager?
2. What are the objectives of business management?
3. What is corporate strategy?
4. What is meant by directional policy matrix?
5. Explain "vertical diversification".
6. List out the types of generic strategic alternatives.
7. What is meant by "merger and accquisition"?
8. Explain the joint ventures.
9. What do you mean by organizational climate?
10. Write down the features of functional stratergy?
Sub. Code
42
CP-8635
2
Sp 1
Part B X 5 25)
Answer all questions.
11. Briefly explain "The Business systems in strategic
management.
Or
Explain the strategic analysis of functional area.
12. Brief out project life cycle.
Or
Explain the directional policy matrix and it's
importance.
13. Describe stability and growth strategy.
Or
Explain line and staff functions.
14. How does Internal growth strategy works on
strategic management discuss?
Or
Explain the Active and passive alternatives on
strategy.
15. List out the elements of stratergy and explain it.
Or
Explain the planning and control on
implementation of stratergy.
Part C X 10 30)
Answer all questions.
16. Discuss balancing of business objectives.
Or
Explain SWOT with neat examples.
17. Explain the process of strategic planning.
Or
Explain the different types of matrix with neat
example.
18. Explain briefly about the generic strategic
alternatives.
Or
Explain horizontal and vertical diversification.
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