DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, MAY 2017.
Fourth Semester
RETAIL TECHNOLOGY MANAGEMENT
(Upto 2012-13 Academic year and 2013 Calendar year)
Time Three hours Maximum 100 marks
PART A — 8 40 marks)
Answer any FIVE questions.
1. Explain the different techniques in integrating the PoS
technology.
2. Mention the methods through which social media
marketing is enabled in India.
3. What is referred by the concept of 'shrink management'?
How is technology playing a major role in enabling smart
operations?
4. How financials are managed through enterprise
management systems? Explain.
5. Detail the role of CRM in the e-retailing era.
6. Explain the concept of MOTO businesses and their uses.
7. What is demand forecasting and how is it enabled with
software?
8. Mention few techniques of automatic data mining in the
retail industry.
Sub. Code
43
DE-811
2
wk14
PART B — × 15 60 marks)
Answer any FOUR questions.
9. Detail the history of changes that have happened in the
scenario of change 'from retailing to e-tailing'.
10. Explain the different types of inventory management
techniques adapted by modern retail industry with
relevant examples.
11. Discuss the different types of data management
technologies with appropriate examples.
12. Detail the various types of 'e-bill readers' used by the
modern retail outlets for data capture and information
update.
13. Explain the important services offered by the software for
merchandise planning and execution.
14. What are the advantages of GPS machines in managing
logistics and inventory? Explain with relevant examples.
15. Discuss how mobiles are turning into smart application
tools in retail trade with examples.