DISTANCE EDUCATION
M.B.A. (R.M.) DEGREE EXAMINATION, MAY 2018.
Fourth Semester
RETAIL TECHNOLOGY MANAGEMENT
(Upto 2012-13 Academic Year and 2013 Calendar Year)
Time Three hours Maximum 100 marks
PART A — x 8 40 marks)
Answer any FIVE questions.
1. Discuss the features of POS and peripheral applications.
2. Briefly explain the merits and demerits of personnel
management solutions.
3. Explain the concept of integrated point of sale technology.
4. State the importance of CRM in enterprise system.
5. Explain the working of Kiosks.
6. Bring out the relationship between m-commerce and
retail technology management.
7. Describe briefly the software support available to a
retailer for demand forecasting.
8. Discuss the process of automatic data mining in brief.
Sub. Code
43
DE-4225
WSS
2
PART B — x 15 60 marks)
Answer any FOUR questions.
9. Explain in detail about the role of internet in retail
marketing.
10. Elaborate on the process of store warehouse
management.
11. What are the potential uses of the following technologies
in the retail Industry?
Mobile Wallet
Mobile payment
Quick Response Code
12. Explain the uses of the following for an online retailer
Magnetic Stripe Readers (MSRs)
Magnetic ink character recognition readers (MICRs).
13. Explain the dimensions of B2B and B2C in E-Commerce.
14. Narrate the various aspects of retail space management.
15. Explain the management and data mining of vendor
mediated inventory system.
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