DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, MAY 2017.
Third Semester
MARKETING OF HOSPITAL SERVICES
(Upto 2012 2013 Academic Year and 2013 Calendar Year)
Time Three hours Maximum 100 marks
PART A — 8 40 marks)
Answer any FIVE questions.
1. What are the significance of services marketing? Explain.
2. Briefly explain the concept of services marketing.
3. What are the steps involved in planning for development
of new services? Explain.
4. Discuss about the need for distribution of hospital
services.
5. What are the pricing objectives of pricing for hospital
services? Explain.
6. Explain the various components of promotion mix for
hospital services.
7. What are the tasks involved in delivery of hospital
services? Explain.
8. Briefly explain the need for physical evidence in hospital
services.
Sub. Code
36
DE-329
2
Sp7
PART B — × 15 60 marks)
Answer any FOUR questions.
9. What are the bases for market segmentation in hospital
services? Explain.
10. Enumerate the implications of branding in hospital
services.
11. What are the factors influencing pricing of hospital
services? Explain.
12. Examine the various types of distribution channels in
marketing of hospital services.
13. What are the promotional strategies for marketing of
hospital services? Explain.
14. Describe the effectiveness of customer relationship
marketing in hospital services.
15. What are the kinds of physical evidence in hospital
services? Explain.