DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, DECEMBER 2017.
Fourth Semester
MARKETING OF HOSPITAL SERVICES
(2013-14 Academic Year and 2014 Calendar Year onwards)
Time Three hours Maximum 100 marks
PART A — X 8 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1. Explain the 4P's of marketing process in hospital
services.
2. Briefly note on service mix in hospitals.
3. How will you brand your hospital?
4. Explain in detail about the objectives of pricing.
5. Bring out the importance of hospital brochure.
6. Explain the distribution system to be followed in
suburban centres.
7. Prepare a schedule for an inpatient checking report for
your hospital.
8. What do you mean by physical evidence? Explain your
answer.
Sub. Code
43
DE-3287
2
wk11
PART B — × 15 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
9. Describe the components of service mix in detail.
10. How will you segment your market for providing your
services?
11. Discuss about the various pricing methods followed in
hospital services.
12. Enumerate the promotional strategies to be adopted for
your hospital.
13. Describe about the service gap in health centres.
14. Discuss the role of advertising in hospitals.
15. Highlight the significance of physical facilities to be
undertaken in a hospital.