DISTANCE EDUCATION
M.B.A.(IB) DEGREE EXAMINATION, MAY 2017.
Third Semester
INTERNATIONAL MARKETING LOGISTICS
(Upto 2012 —13 Academic Year and 2013 Calendar year)
Time Three hours Maximum 100 marks
PART A — 8 40 marks)
Answer any FIVE questions
All questions carry equal marks
1. Enumerate any five reasons for Logistics to have gained
importance in the international marketing.
2. What is multimodal transport document
3. What is freight broking?
4. Distinguish between ports and terminals.
5. What is Transchart and what its objective?
6. What are the advantages of containerization?
7. What is Land Bridging?
8. What factors determine choice of inland transport modes?
Sub. Code
32
DE-408
2
Ws1
PART B — 15 60 marks)
Answer any FOUR questions.
All questions carry equal marks
9. Discuss the relevance of logistics to international
marketing.
10. What do you understand by the conference system in
liner shipping operations? Explain its utility and the
concept of pooling arrangements.
11. Explain the term clearing and forwarding agents. Bring
out the process followed by C and F agents by detailing
their services and activities.
12. What are the key factors that influence the choice of
storage system in ports? Describe any three storage
systems used in a warehouse.
13. Explain charter party principles.
14. Discuss the problems and prospects of air transport.
15. Explain the various ways in which a tramp may be
chartered.