DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, MAY 2018.
Third Semester
INTERNATIONAL MARKETING LOGISTICS
(Upto 2012-2013 Academic Year 2013 Calendar Year)
Time Three hours Maximum 100 marks
SECTION A — x 8 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1. What is the concept of marketing logistics?
2. Enumerate the factors that decide the choice inland
transport modes.
3. What is a pooling arrangement?
4. Write short notes on: Demurrage.
5. Explain chartering and its types.
6. What are the main facilities provided by container freight
stations?
7. What is IATA? Does IATA regulate airline activities?
8. What is the concept of 'strategic storage' in warehouse?
Sub. Code
32
DE-3811
2
Ws9
SECTION B — × 15 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
9. Explain the major factors that differentiate between
domestic and international marketing logistics.
10. Explain the salient features of commercial shipping.
11. Discuss the role and services of Freight forwarders.
12. Describe the different types of ports for ships.
13. Explain the liner conference.
14. Discuss the problems and prospects of containerization.
15. Discuss the basic principles and factors that govern the
liner freight rates.
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