DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, MAY 2017.
Second Semester
BUSINESS RESEARCH
(Upto 2012-13 Academic year and 2013 Calender year)
Time Three hours Maximum 100 marks
SECTION A — 8 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1. Distinguish between descriptive and prescriptive
research.
2. What are the factors affecting research design?
3. Write short note on sampling and non-sampling errors.
4. What are the advantages and disadvantages of personal
interview?
5. What is data? What are the differences between primary
and secondary data?
6. State the advantages of multivariate and bivariate
analysis.
7. Explain the role and types of report.
8. Explain the guidelines for making valid interpretation.
Sub. Code
23
DE-842
2
wk14
SECTION B — 15 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
9. Describe the various steps involved in a research process.
10. What are the various methods of sampling techniques in
business research?
11. Answer using F-test whether the following two samples
have come from the same population.
Sample 1 17 27 18 25 27 29 27 23 17
Sample 2 16 16 20 16 20 17 15 21
Using level of significance.
12. What is a questionnaire? Discuss various types of questions
that are used in construction of a questionnaire.
13. Examine the usefulness of chi-square test in business
research.
14. Discuss the structure of research report in business.
15. Explain the concepts and types of non-parametric test
used in analysis of social research.