DISTANCE EDUCATION
M.B.A.(LM) DEGREE EXAMINATION, DECEMBER 2017.
Second Semester
BUSINESS RESEARCH
(Upto 2012-13 Academic Year and 2013 Calendar Year)
Time Three hours Maximum 100 marks
PART A — x 8 40 marks)
Answer any FIVE questions.
1. Distinguish between pure research and applied research.
2. How will you identify and state a research problem?
3. What are the principles of sampling?
4. Explain the various sources of primary data.
5. Bring out the importance of data analysis in a business
research.
6. Elaborate on the principles of good report writing.
7. Explain the different sampling and non-sampling errors.
8. What are the different types of questions that can be
asked in a research questionnaire?
Sub. Code
23
DE-3144
2
wk 3
PART B — 15 60 marks)
Answer any FOUR questions.
9. Explain in detail the different steps involved in the
research process.
10. Discuss the various types of hypothesis formulated for
business research.
11. Describe the various factors affecting the size of the
sample in business research.
12. Explain the different types of interview techniques that
are widely used by researchers.
13. Discuss the different types of tests of significance that are
widely used in business research.
14. Explain the various contents of a research report.
15. You want to conduct a research about the food habits of
teenagers. Construct a questionnaire comprising of
15 questions to collect demographic information
15 dichotomous questions and 15 questions on Likert's
five point scale and 15 subjective questions to collect
information for the above research.
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