DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, MAY 2017
Second Semester
BUSINESS RESEARCH
(Upto 2012-13 Academic Year and 2013 Calendar Year)
Time Three hours Maximum 100 marks
PART A — × 8 40 marks)
Answer any FIVE questions.
1. What are the objectives of business research?
2. How will you identify a research problem?
3. Discuss the essentials of good sampling.
4. Describe the different techniques of interview relating to
data collection.
5. Enumerate the guidelines to be followed for making valid
interpretation.
6. Briefly discuss the contents of a research report.
7. Explain sampling and non-sampling errors with suitable
errors.
8. Examine the importance of scaling techniques in
preparing a questionnaire.
Sub. Code
23
DE-821
2
WS 20
PART B — × 15 60 marks)
Answer any FOUR questions.
9. Explain in detail the research process.
10. Describe the different types of Hypothesis.
11. Discuss the factors affecting the size of the sample.
12. Enumerate the different sources available to collect
primary data for the research.
13. Data analysis and interpretation forms the crux of
research-Justify.
14. Discuss the principles of good report writing.
15. Write short notes on
Mann Whitney Test
Pilot study
Research Gap.