DISTANCE EDUCATION
B.A. (English)/B.A. (English) Addl. DEGREE EXAMINATION,
MAY 2016.
INTRODUCTION TO MASS COMMUNICATION
Time Three hours Maximum 100 marks
SECTION A — 8 40 marks)
Answer any FIVE of the following questions.
1. Define the need for mass communication.
2. What are the types of mass communication?
3. Write a note on the function of news agencies.
4. What is the role of newspaper departments in
journalism?
5. Differentiate journalism and broadcasting journalism.
6. What is the function of films in mass media?
7. List down some of the regulatory measures undertaken
by government to control mass India.
8. Comment on the necessity of mass communication
training institutions.
Sub. Code
35/111
DE-3285
2
wk7
SECTION B — × 15 60 marks)
Answer any FOUR of the following.
9. Explain the features of mass media.
10. Discuss the importance of the need for mass
communication in the future era.
11. Describe the advantages and disadvantages of
journalism.
12. Write an essay on the various news agencies in India.
13. Comment on the influences of television and its
programmes on the society.
14. Explain the pros and cons of using mass media on
modern society.
15. Analyse in your own words the future of mass
communication in the modern society.