DISTANCE EDUCATION
B.A.(Eng)/B.A.(Eng) (Addl) DEGREE EXAMINATION,
MAY 2018.
INTRODUCTION TO MASS COMMUNICATION
Time Three hours Maximum 100 marks
PART A — x 8 40 marks)
Answer any FIVE of the following questions.
1. Write a note on the types of mass communication.
2. Define mass communication and explain its need.
3. Write the functions of a journalist.
4. Trace the importance of newspaper department in
journalism.
5. Write a note on film journalism.
6. Discuss the misuses of media and modern society.
7. List down some of the regulatory measures undertaken
by government to control mass media.
8. Comment on the importance of communication training
institutions.
PART B — x 15 60 marks)
Answer any FOUR of the following.
9. Write an essay on the various concepts of mass media.
10. Discuss the importance of mass communication in the
present era.
Sub. Code
35/111
DE-3485
2
wk10
11. Explain the various types of news.
12. Write an essay on the sources of news.
13. Comment on the salient features of radio journalism in
India.
14. Explain the pros and cons of using mass media on
modern society.
15. Analyse in your own words, the future of mass
communication in the modern society.
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