Exam Details
| Subject | strategic information technology management | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | Gujarat Technological University | |
| Position | ||
| Exam Date | May, 2019 | |
| City, State | gujarat, ahmedabad |
Question Paper
Page 1 of 2
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER 4 • EXAMINATION SUMMER 2019
Subject Code: 3549252 Date:06/05/2019
Subject Name: Strategic Information Technology Management
Time: 10:30 AM To 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
Define following terms briefly:
14
Grid computing
PDA
Firewall
CRM
Data mining
EDI
Ethics
Q.2
What do you mean by "T-Form" organization? Also discuss different kinds of T-form organization with its structure.
07
Suppose you are appointed as an IS manager of "Triton Corporation". Your duty is to implement new monitoring system for the employees. Discuss how can you use "Kurt-Lewin's change model" in this situation?
07
OR
What are the different ways by which an IT manger can change the legacy system of an organization? Also discuss pros cons of each way.
07
Q.3
Discuss what will be the future technologies available in computer system industry? Discuss in detail.
07
Explain the "Neural Network" with its three layers diagram.
07
OR
Q.3
What do you mean by "Computer System"? Explain different types of computer system prevailing in current scenario.
07
What is "Knowledge"? Discuss types of knowledge also write down short note on KMS.
07
Q.4
What do you mean by an "Auction"? Explain how physical auction is different from e-auction. Discuss various types of e-auction in detail.
07
State explain the merits and demerits of Database Management System.
07
OR
Q.4
Explain Genetic Algorithm functions. What is the underlying model for this approach to intelligent systems?
07
Write down short note on: IT investment opportunity matrix
07
Page 2 of 2
Q.5
Discuss the given case study with answers of following questions.
14
ERP incorporated at Nike
Nike is one of the biggest sportswear companies worldwide. It is an American multinational founded in 1964 by the brand name "Blue Ribbon Sports," its head offices in Oregon. In 1997, its profits reached 9.19 billion dollars, while in 2012; they soared high to 25.3 billion dollars, employing 44,000 people.
In 1998, in view of the millennium, the company proceeded to a change in its systems, and the implementation of an ERP system. According to the Forbes list, after spending 400 million dollars on software, it ended up losing 100 million dollars in sales; its share dropped by and faced many lawsuits. It also experienced a big rift in its personal relations as it could not manage the orders of the best advertised sports shoes "Air Jordan."
This failure was due to a technical problem in the so-called "i2" system to do with the process of order management. The specific system would be part of a general ERP system but, according to analysts, its selection was wrong as its structure could not "tally" with the entrepreneurial operation of the company. According to a senior executive, the system operated on prediction algorithms that could not respond to such voluminous sales. The company had an entrepreneurial plan understand all its employees, so it continued to operate as usual, while the problems that arose from the system failure didn't impact its general course.
According to Nike, the problems that arose from the system had been restored by autumn 2000, and its cycle of operations was not affected from thereon. Three years later, the company announced that it had the biggest profits since its foundation. In 2001, it reduced the i2 system operation to a great extent, and installed SAP ERP.
Questions:
In view of above case what problems were created by "i2" systems? Discuss.
According to you, what are the advantages of an ERP system?
OR
Q.5
Questions:
14
According to you what are the demerits of an ERP system? Explain.
According to above case, how Nike had recovered its operations? Discuss.
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER 4 • EXAMINATION SUMMER 2019
Subject Code: 3549252 Date:06/05/2019
Subject Name: Strategic Information Technology Management
Time: 10:30 AM To 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
Define following terms briefly:
14
Grid computing
PDA
Firewall
CRM
Data mining
EDI
Ethics
Q.2
What do you mean by "T-Form" organization? Also discuss different kinds of T-form organization with its structure.
07
Suppose you are appointed as an IS manager of "Triton Corporation". Your duty is to implement new monitoring system for the employees. Discuss how can you use "Kurt-Lewin's change model" in this situation?
07
OR
What are the different ways by which an IT manger can change the legacy system of an organization? Also discuss pros cons of each way.
07
Q.3
Discuss what will be the future technologies available in computer system industry? Discuss in detail.
07
Explain the "Neural Network" with its three layers diagram.
07
OR
Q.3
What do you mean by "Computer System"? Explain different types of computer system prevailing in current scenario.
07
What is "Knowledge"? Discuss types of knowledge also write down short note on KMS.
07
Q.4
What do you mean by an "Auction"? Explain how physical auction is different from e-auction. Discuss various types of e-auction in detail.
07
State explain the merits and demerits of Database Management System.
07
OR
Q.4
Explain Genetic Algorithm functions. What is the underlying model for this approach to intelligent systems?
07
Write down short note on: IT investment opportunity matrix
07
Page 2 of 2
Q.5
Discuss the given case study with answers of following questions.
14
ERP incorporated at Nike
Nike is one of the biggest sportswear companies worldwide. It is an American multinational founded in 1964 by the brand name "Blue Ribbon Sports," its head offices in Oregon. In 1997, its profits reached 9.19 billion dollars, while in 2012; they soared high to 25.3 billion dollars, employing 44,000 people.
In 1998, in view of the millennium, the company proceeded to a change in its systems, and the implementation of an ERP system. According to the Forbes list, after spending 400 million dollars on software, it ended up losing 100 million dollars in sales; its share dropped by and faced many lawsuits. It also experienced a big rift in its personal relations as it could not manage the orders of the best advertised sports shoes "Air Jordan."
This failure was due to a technical problem in the so-called "i2" system to do with the process of order management. The specific system would be part of a general ERP system but, according to analysts, its selection was wrong as its structure could not "tally" with the entrepreneurial operation of the company. According to a senior executive, the system operated on prediction algorithms that could not respond to such voluminous sales. The company had an entrepreneurial plan understand all its employees, so it continued to operate as usual, while the problems that arose from the system failure didn't impact its general course.
According to Nike, the problems that arose from the system had been restored by autumn 2000, and its cycle of operations was not affected from thereon. Three years later, the company announced that it had the biggest profits since its foundation. In 2001, it reduced the i2 system operation to a great extent, and installed SAP ERP.
Questions:
In view of above case what problems were created by "i2" systems? Discuss.
According to you, what are the advantages of an ERP system?
OR
Q.5
Questions:
14
According to you what are the demerits of an ERP system? Explain.
According to above case, how Nike had recovered its operations? Discuss.
Subjects
- accounting for managers
- accounting for managers (afm)
- advance marketing management
- applied pharmaceutics
- b2b marketing
- banking and insurance
- banking and insurance -ii
- brand marketing
- business analytics (ba)
- business communication
- business english (be)
- business environment
- business ethics
- business ethics and corporate governance (becg)
- business law for managers
- business mathematics
- business process reengineering
- business process reengineering (bpr)
- business statistics
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- business structure and management
- business structure and process
- change management & organization development
- change management and organizational development
- company law
- compensation management
- computer applications
- constitution of india
- consumer behavior (cb)
- consumer behaviour
- cooperative management
- corporate accounting (ca)
- corporate restructuring
- corporate tax planning
- corporate taxation (ct)
- corporate taxation and financial planning (ct & fp)
- cost & management accounting (cma)
- cost and management accounting
- counseling skills for managers
- creativity and innovation
- creativity, incubation and innovation (cii)
- cross continent business philosophy
- cyber security and it governance (csitg)
- database management
- designing of operations system (dos)
- development of human skills
- digital marketing
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- economics for managers (efm)
- effective communication skills
- elements of direct & indirect taxes
- elements of financial accounting
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- gandhian philosophy for managing business (gpmb)
- german (foreign language)
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- human resource development
- human resource management
- human resource management.
- human skills
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- import export procedures
- income tax (it)
- indian economy
- indian ethos & human quality development
- information system audit and control
- information systems
- information technology and global business
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- intellectual property rights
- international accounting practice
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- security analysis & portfolio management
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- social entrepreneurship
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- system analysis and design
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- talent management
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- tourism and hospitality management (thm)
- wto multilateral trading system and it’s impact on business
- wto multilateral trading system and its impact on business(wmts-i)