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Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER 1 EXAMINATION WINTER 2018
Subject Code: 3519205 Date: 29/12/2018
Subject Name: Business Structure and Management
Time: 10:30am To 1:30pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.
No.
Marks
Q.1 Definitions
Efficiency
Functional Managers
Social Audit
Retail Co-operatives
CPM
Line Organization
Innovation
14
Q.2 Which are the principles given by Henry Fayol and
Frederick Taylor can be used to structure an organization?
Describe application of it in detail.
07
Explain Management as Science and Art with suitable
examples
07
OR
There is a difference between a Manager and Entrepreneur.
Justify the statement
07
Q.3 Explain various forms of Business Organizations. 07
IVY's Fashions is doing very good in the market in terms of
its business and profits but has not been contributing to the
society. Suggest Ten CSR activities that can help the
company to become socially responsible
07
OR
Q.3 Explain Staffing and its Importance in Detail 07
Mr Mohit wants to start his own Ice Cream Manufacturing
Company. You are appointed as a consultant to advice on
how to start this new business. Suggest the factors to be
considered before starting a new business.
07
Q.4 Explain the functions/Process of Management 07
Explain the significance of small scale industries in India 07
OR
Q.4 What is budgeting and explain its different types 07
Explain the decision making process in detail. 07
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Q.5 CASE STUDY:
Mr. Khanna, the CEO of international machine company, closed eyes and his
thoughts reflected on the success of his firm, which produces and distributes a
line of textile and embroidery machine. That afternoon at a meeting with
distributors from different territories, Mr. Khanna was urged to introduce new
models to satisfy the changing demand of the customers. With changing
fashions and customers knowledge about different types of fabric and styles, it
had become necessary to introduce new machines. The CEO, who has done his
engineering in textiles background, recognized the implications of the
suggestions that came from distributors. There implications would require
greater investments in R&D. Furthermore, the changes in the highly automated
production line would be very costly indeed. Also having a wider variety models
would require stocking many more spare parts. Depending on the type of
changes, workers might need to be retained. Reflecting on previous staff
meeting, the president realized that sales or marketing people always wanted a
greater variety of models but never acknowledge the costs involved in changing
models. After all till now the company had been extremely successful with
selling a few models. Consequently, the president decided against the
introduction of new models. Instead he considered improving the current
models and reducing the cost and price. He felt that what the customer really
wanted was value. Nevertheless, to test his judgment, the president asked a
consultant for an opinion.
How would you state the mission of the enterprise? Are you
satisfied with the decision of the CEO?
07
It is said that to be successful, an organization must be an
open system, what does it mean and how does it apply to
this case?
07
OR
Q.5 What would you think of the opportunities and threats in the
external environment?
07

How would you go about evaluating the strengths and
weaknesses of the firm? What factors are critical to success
or failures?
07