Exam Details
| Subject | rural marketing | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | Gujarat Technological University | |
| Position | ||
| Exam Date | November, 2018 | |
| City, State | gujarat, ahmedabad |
Question Paper
1
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER • EXAMINATION WINTER 2018
Subject Code: 4190522 Date:26/11/2018
Subject Name: Rural Marketing
Time: 10:30 AM to 1:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
Define Rural Market, Rural Marketing Discuss the Characteristics of Rural Market in India.
07
Define Rural Area Explain four "A" of Rural Marketing
07
Q.2
Discuss How Rural Marketing differs from Urban Marketing? Explain Importance of Rural Sector in India.
07
Explain Different Phases of Rural Marketing.
07
OR
What is Consumer Behavior? Discuss the Factors Influencing the Consumer Behavior.
07
Q.3
Explain Consumer Buying Process with Relevant Examples.
07
Explain Rural Market Research Process in Detail.
07
OR
Q.3
What is Rural Market Research? Explain Different Sources of Information.
07
Write a note on Contract Farming with Examples.
07
Q.4
What is Market Segmentation? Explain Base for Market Segmentation with Examples.
07
Explain Product Life Cycle Stage in Details with Relevant Examples.
07
OR
Q.4
What is Target Market? Explain Target Market Selection Process
07
Show the Importance of Packaging Decision for Rural Markets.
07
Q.5
Explain Various Pricing Strategy for Rural Market.
07
Explain Various Distribution Channels for Rural Markets also Explain Challenges in Rural Distribution.
07
OR
Q.5
Write a Note on Public Distribution System
07
What is Rural Communication Process? Discuss Factors affecting Rural Communication.
07
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER • EXAMINATION WINTER 2018
Subject Code: 4190522 Date:26/11/2018
Subject Name: Rural Marketing
Time: 10:30 AM to 1:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
Define Rural Market, Rural Marketing Discuss the Characteristics of Rural Market in India.
07
Define Rural Area Explain four "A" of Rural Marketing
07
Q.2
Discuss How Rural Marketing differs from Urban Marketing? Explain Importance of Rural Sector in India.
07
Explain Different Phases of Rural Marketing.
07
OR
What is Consumer Behavior? Discuss the Factors Influencing the Consumer Behavior.
07
Q.3
Explain Consumer Buying Process with Relevant Examples.
07
Explain Rural Market Research Process in Detail.
07
OR
Q.3
What is Rural Market Research? Explain Different Sources of Information.
07
Write a note on Contract Farming with Examples.
07
Q.4
What is Market Segmentation? Explain Base for Market Segmentation with Examples.
07
Explain Product Life Cycle Stage in Details with Relevant Examples.
07
OR
Q.4
What is Target Market? Explain Target Market Selection Process
07
Show the Importance of Packaging Decision for Rural Markets.
07
Q.5
Explain Various Pricing Strategy for Rural Market.
07
Explain Various Distribution Channels for Rural Markets also Explain Challenges in Rural Distribution.
07
OR
Q.5
Write a Note on Public Distribution System
07
What is Rural Communication Process? Discuss Factors affecting Rural Communication.
07
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