Exam Details
| Subject | rural marketing | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | Gujarat Technological University | |
| Position | ||
| Exam Date | May, 2019 | |
| City, State | gujarat, ahmedabad |
Question Paper
1
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER 9 EXAMINATION SUMMER 2019
Subject Code: 4190522 Date:03/05/2019
Subject Name: Rural Marketing
Time: 02:30 To 05:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
What Branding? Explain branding strategies suitable to Rural Market?
07
Elaborate the measures taken by the government to develop rural market
07
Q.2
What is Marketing Mix? Explain 4 of Rural Marketing Mix?
07
Who is rural consumer? Discuss the factors affecting the buying behavior of rural consumers.
07
OR
Discuss the role of Government for the development of Rural market in India.
07
Q.3
What is Co-operative Marketing? Discuss the major aims and objectives of Co-operative Marketing.
07
What is product differentiation? On what basis the product differentiation can be done in rural market by the marketers.
07
OR
Q.3
What is Marketing Research? Explain the process of Marketing research in context to Rural Market.
07
Discuss the major points of difference between Rural Consumer and Urban Consumer.
07
Q.4
What is distribution? Explain the challenges faced by marketers while distributing their products and services to the rural market.
07
What is business environment? Explain the major external factors influence the business environment in rural market.
07
OR
Q.4
Write a detailed note on "Contract Farming"
07
Mr. Yogesh wants to buy a Tractor for the purpose of Agriculture in his own farm. Explain him whole process of buying a Tractor in context to rural consumer buying process.
07
Q.5
What is Rural Marketing Information System What are the advantages of RuMIS to consumer and marketers?
07
Discuss the Product Life Cycle in context to rural market.
07
OR
Q.5
What is APMC? Explain the functioning of APMC and advantages to rural farmers.
07
What is Rural Market? Discuss the features of Rural market.
07
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER 9 EXAMINATION SUMMER 2019
Subject Code: 4190522 Date:03/05/2019
Subject Name: Rural Marketing
Time: 02:30 To 05:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
What Branding? Explain branding strategies suitable to Rural Market?
07
Elaborate the measures taken by the government to develop rural market
07
Q.2
What is Marketing Mix? Explain 4 of Rural Marketing Mix?
07
Who is rural consumer? Discuss the factors affecting the buying behavior of rural consumers.
07
OR
Discuss the role of Government for the development of Rural market in India.
07
Q.3
What is Co-operative Marketing? Discuss the major aims and objectives of Co-operative Marketing.
07
What is product differentiation? On what basis the product differentiation can be done in rural market by the marketers.
07
OR
Q.3
What is Marketing Research? Explain the process of Marketing research in context to Rural Market.
07
Discuss the major points of difference between Rural Consumer and Urban Consumer.
07
Q.4
What is distribution? Explain the challenges faced by marketers while distributing their products and services to the rural market.
07
What is business environment? Explain the major external factors influence the business environment in rural market.
07
OR
Q.4
Write a detailed note on "Contract Farming"
07
Mr. Yogesh wants to buy a Tractor for the purpose of Agriculture in his own farm. Explain him whole process of buying a Tractor in context to rural consumer buying process.
07
Q.5
What is Rural Marketing Information System What are the advantages of RuMIS to consumer and marketers?
07
Discuss the Product Life Cycle in context to rural market.
07
OR
Q.5
What is APMC? Explain the functioning of APMC and advantages to rural farmers.
07
What is Rural Market? Discuss the features of Rural market.
07
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- accounting for managers
- accounting for managers (afm)
- advance marketing management
- applied pharmaceutics
- b2b marketing
- banking and insurance
- banking and insurance -ii
- brand marketing
- business analytics (ba)
- business communication
- business english (be)
- business environment
- business ethics
- business ethics and corporate governance (becg)
- business law for managers
- business mathematics
- business process reengineering
- business process reengineering (bpr)
- business statistics
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- business structure and management
- business structure and process
- change management & organization development
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- company law
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- computer applications
- constitution of india
- consumer behavior (cb)
- consumer behaviour
- cooperative management
- corporate accounting (ca)
- corporate restructuring
- corporate tax planning
- corporate taxation (ct)
- corporate taxation and financial planning (ct & fp)
- cost & management accounting (cma)
- cost and management accounting
- counseling skills for managers
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- cross continent business philosophy
- cyber security and it governance (csitg)
- database management
- designing of operations system (dos)
- development of human skills
- digital marketing
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- economics for managers (efm)
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- elements of financial accounting
- english language
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- entrepreneurship
- environment for business
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- foreign language-french
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- fundamentals of information technology
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- human resource development
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- import export procedures
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- indian economy
- indian ethos & human quality development
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- retailing and franchising (rf)
- risk management
- rural marketing
- sales & distribution management
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- security analysis & portfolio management
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- service marketing
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- social entrepreneurship
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- supply chain management
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- system analysis and design
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- talent management
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- total quality management and world class manufacturing excellence (tqmwcme)
- tourism and hospitality management (thm)
- wto multilateral trading system and it’s impact on business
- wto multilateral trading system and its impact on business(wmts-i)