Question Paper Public Relation Management, , Mba, Gujarat Technological University...

Exam Details

Subject	public relation management
Paper
Exam / Course	mba
Department
Organization	Gujarat Technological University
Position
Exam Date	December, 2018
City, State	gujarat, ahmedabad

Question Paper

1
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA (Integrated) SEMESTER 3 EXAMINATION WINTER 2018
Subject Code: 2537106 Date:11/12/2018
Subject Name: Public Relations Management
Time: 10:30 AM to 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1

What do you mean by Public Relations Management? Explain its importance and objectives.
07

When we talk about PRM as a field what are various trend it has?
07
Q.2

What do you mean by PR Process? Explain with example.
07

'There are various stakeholders affecting business operations.' Explain types of stakeholders along with example.
07
OR

What is the use of Feature Study Release, Video News Release and Press Kits in Tread Media?
07
Q.3

What do you mean by 'Public Opinion'? Explain various types with suitable examples.
07

'The appearance makes a difference'- state your arguments with reference to Seminar Presentations and Press Conference.
07
OR
Q.3

Do you think a special care should be taken while selecting media for Public Relations activity? If so, what are the factors you as PR Manager will consider for selection?
07

There are various sports and political personalities who would like to take your consultation for their PR activities. While helping them what are the factors you will keep in mind?
07
Q.4

Explain the concept of Propaganda and Publicity with advantages and disadvantages of both.
07

Explain the concept of Crisis Communication.
07
OR
Q.4

'Press Conferences today have become inevitable part of PR activities Explain the statement along with the steps you will consider while organizing Press Conference.
07

'There are various ethical codes and legal aspects a PRO must keep in mind' What are they? Explain in detail.
07
Q.5

'Rejoinders, White Papers, Communiqués and Newsletters servers as very important tool to a professional in PR field.' Explain the Statement.
07

What are various advantages, disadvantages and types of advertisement?
07
OR
Q.5

Do you think Non-Profit organizations need to avail PR activities?
07

Explain the concept of Trade Fair.
07

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accounting for managers
accounting for managers (afm)
advance marketing management
applied pharmaceutics
b2b marketing
banking and insurance
banking and insurance -ii
brand marketing
business analytics (ba)
business communication
business english (be)
business environment
business ethics
business ethics and corporate governance (becg)
business law for managers
business mathematics
business process reengineering
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business statistics
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business structure and management
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change management & organization development
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company law
compensation management
computer applications
constitution of india
consumer behavior (cb)
consumer behaviour
cooperative management
corporate accounting (ca)
corporate restructuring
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corporate taxation and financial planning (ct & fp)
cost & management accounting (cma)
cost and management accounting
counseling skills for managers
creativity and innovation
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cross continent business philosophy
cyber security and it governance (csitg)
database management
designing of operations system (dos)
development of human skills
digital marketing
e-commerce
ecological management & business
economics for managers (efm)
effective communication skills
elements of direct & indirect taxes
elements of financial accounting
english language
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environment for business
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export-import procedures
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foreign language-french
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fundamentals of information technology
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gandhian philosophy for managing business (gpmb)
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healthcare and hospital management
human resource development
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human skills
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import export procedures
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indian economy
indian ethos & human quality development
information system audit and control
information systems
information technology and global business
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intellectual property rights
international accounting practice
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international economic environment (iee)
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product and brand management
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public relation management
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quantitative analysis-i
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service marketing
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strategic management
supply chain & logistics management
supply chain and logistics management
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system analysis and design
system analysis and design(sa&d)
talent management
technology and business
technology management
total quality management and world class manufacturing excellence (tqmwcme)
tourism and hospitality management (thm)
wto multilateral trading system and it’s impact on business
wto multilateral trading system and its impact on business(wmts-i)