Exam Details
| Subject | public relation management | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | Gujarat Technological University | |
| Position | ||
| Exam Date | December, 2018 | |
| City, State | gujarat, ahmedabad |
Question Paper
1
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER EXAMINATION WINTER 2018
Subject Code:4130505 Date:10/12/2018
Subject Name: Public Relations Management
Time: 10:30 am to 1:30 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 Define Public relations and explain its functions 07
Explain in detail the tools of Public relations 07
Q.2 Explain the essential steps for organizing a press conference. 07
What are trade fairs and what are the guidelines for participating in a trade fair. 07
OR
What do you mean by corporate image and how it is measured and improved. 07
Q.3 With an example explain how can crisis be effectively managed. 07
Is it necessary to have a damage control plan What all should be included in
the plan.
07
OR
Q.3 Effective public relation is an integral part for the success of any organization.
Elucidate.
07
Explain the ethics and code of conduct in Public relation. 07
Q.4 What qualities are essential to be a Public relation manager 07
What challenges are faced by the personnel working in Public relation
department.
07
OR
Q.4 What is the importance of body language in Public relation. 07
What are the and don'ts of Public relation. 07
Q.5 Explore the option of Outsourcing the Public relation. 07
How can any promotional campaign be made successful 07
OR
Q.5 Explain the process of customer care and complain handling. 07
Short note on information management. 07
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER EXAMINATION WINTER 2018
Subject Code:4130505 Date:10/12/2018
Subject Name: Public Relations Management
Time: 10:30 am to 1:30 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 Define Public relations and explain its functions 07
Explain in detail the tools of Public relations 07
Q.2 Explain the essential steps for organizing a press conference. 07
What are trade fairs and what are the guidelines for participating in a trade fair. 07
OR
What do you mean by corporate image and how it is measured and improved. 07
Q.3 With an example explain how can crisis be effectively managed. 07
Is it necessary to have a damage control plan What all should be included in
the plan.
07
OR
Q.3 Effective public relation is an integral part for the success of any organization.
Elucidate.
07
Explain the ethics and code of conduct in Public relation. 07
Q.4 What qualities are essential to be a Public relation manager 07
What challenges are faced by the personnel working in Public relation
department.
07
OR
Q.4 What is the importance of body language in Public relation. 07
What are the and don'ts of Public relation. 07
Q.5 Explore the option of Outsourcing the Public relation. 07
How can any promotional campaign be made successful 07
OR
Q.5 Explain the process of customer care and complain handling. 07
Short note on information management. 07
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- accounting for managers
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