Exam Details
| Subject | sales and advertising management | |
| Paper | ||
| Exam / Course | pg diploma in marketing management | |
| Department | ||
| Organization | acharya nagarjuna university-distance education | |
| Position | ||
| Exam Date | May, 2018 | |
| City, State | new delhi, new delhi |
Question Paper
Total No. of Questions 10] [Total No. of Pages 01
P.G. DIPLOMA DEGREE EXAMINATION, MAY 2018
MARKETING MANAGEMENT
Sales and Advertising Management
Time 3 Hours Maximum Marks :70
Answer any five of the following questions.
All questions carry equal marks.
Q1) Explain different types of sales organization.
Q2) What are the elements to be taken into consideration while analyzing market
potentiality?
Q3) Explain salesman's compensation plans.
Q4) Discuss about relationship of sales department with other department.
Q5) Write about salesman's performance evaluation methods.
Q6) Explain selling skills of sales management.
Q7) Discuss about the effective structure of marketing channel.
Q8) Explain the salesman selection process with reference to a service industry.
Q9) Explain effectiveness of measuring advertising.
Q10) Explain monitoring and performance appraisal.
P.G. DIPLOMA DEGREE EXAMINATION, MAY 2018
MARKETING MANAGEMENT
Sales and Advertising Management
Time 3 Hours Maximum Marks :70
Answer any five of the following questions.
All questions carry equal marks.
Q1) Explain different types of sales organization.
Q2) What are the elements to be taken into consideration while analyzing market
potentiality?
Q3) Explain salesman's compensation plans.
Q4) Discuss about relationship of sales department with other department.
Q5) Write about salesman's performance evaluation methods.
Q6) Explain selling skills of sales management.
Q7) Discuss about the effective structure of marketing channel.
Q8) Explain the salesman selection process with reference to a service industry.
Q9) Explain effectiveness of measuring advertising.
Q10) Explain monitoring and performance appraisal.