Exam Details
| Subject | sales and advertising management | |
| Paper | ||
| Exam / Course | pg diploma in marketing management | |
| Department | ||
| Organization | acharya nagarjuna university-distance education | |
| Position | ||
| Exam Date | May, 2017 | |
| City, State | new delhi, new delhi |
Question Paper
Total No. of Questions 10] [Total No. of Pages 1
P.G. DIPLOMA DEGREE EXAMINATION, MAY 2017
MARKETING MANAGEMENT
Sales and Advertising Management
Time 3 Hours Maximum Marks :70
Answer any Five questions.
All questions carry equal marks.
Q1) Discuss about recent trends in sales Management.
Q2) Write briefly about negotiation skills and Interpersonal skills.
Q3) Explain selection and Training of salesmen.
Q4) Explain salesmen's compensation plane.
Q5) Explain performance appraisal methods of salesmen's.
Q6) Explain different techniques of forecasting sales.
Q7) How can an advertising manager evaluate the effectiveness of a firms
advertising?
Q8) Explain the procedure of designing message and development.
Q9) What is advertising agency? State the service activities performed by the
advertising agencies.
Q10) Write about the media scene in India. Also state the challenges faced by the
media at present.
P.G. DIPLOMA DEGREE EXAMINATION, MAY 2017
MARKETING MANAGEMENT
Sales and Advertising Management
Time 3 Hours Maximum Marks :70
Answer any Five questions.
All questions carry equal marks.
Q1) Discuss about recent trends in sales Management.
Q2) Write briefly about negotiation skills and Interpersonal skills.
Q3) Explain selection and Training of salesmen.
Q4) Explain salesmen's compensation plane.
Q5) Explain performance appraisal methods of salesmen's.
Q6) Explain different techniques of forecasting sales.
Q7) How can an advertising manager evaluate the effectiveness of a firms
advertising?
Q8) Explain the procedure of designing message and development.
Q9) What is advertising agency? State the service activities performed by the
advertising agencies.
Q10) Write about the media scene in India. Also state the challenges faced by the
media at present.