Total No. of Questions 10] [Total No. of Pages 01
P.G. DIPLOMA DEGREE EXAMINATION, MAY 2018
MARKETING MANAGEMENT INTERNATIONAL BUSINESS
International Marketing
Time 3 Hours Maximum Marks :70
Answer any five questions.
All questions carry equal marks.
Q1) Describe the process of International Marketing Research.
Q2) Explain various pricing issues for developing countries in International
Marketing.
Q3) Between advertising and personal selling which is more appropriate type for
selling a bath soap in France Explain.
Q4) Explain the factors that determine International Distribution channel.
Q5) Explain product policy and planning.
Q6) Discuss the environment of International Business? Explain in detail.
Q7) What is the scope of International Marketing? Explain in detail.
Q8) Write a note on International Market selection and segmentation.
Q9) Discuss features and challenges in the International Marketing.
Q10) What are the methods of payment in International Trade? Explain.