Total No. of Questions 10] [Total No. of Pages 01
P.G. DIPLOMA DEGREE EXAMINATION, MAY 2017
MARKETING MANAGEMENT/INTERNATIONAL BUSINESS
International Marketing
Time 3 Hours Maximum Marks 70
Answer any FIVE questions
All questions carry equal marks
Q1) Discuss the various elements of International Marketing.
Q2) Discuss the various environmental factors that affect the global business.
Q3) Explain the International Marketing frame work in detail.
Q4) Illustrate the trade and Marketing policies of International Marketing.
Q5) Discuss the procedure of Export documentation.
Q6) Explain the product policy and planning in Global Marketing.
Q7) Describe Global Marketing channel and distinguish between indirect and direct
marketing channels.
Q8) Discuss the procedure and documentation for importing products.
Q9) Describe the Marketing planning and strategy for global business.
Q10) Explain the significance of segmentation as a strategy of global marketing.