Total No. of Questions 08] [Total No. of Pages 02
M.B.A. years) DEGREE EXAMINATION, MAY 2018
Second Year
HOSPITAL ADMINISTRATION
Research Methods in Hospitals
Time 3 Hours Maximum Marks :70
SECTION A
Answer any three questions. x 5 15)
Q1) Rating scale.
Observation.
Sensus and sample.
Principal component analysis.
Vital statistics.
Direct research techniques.
SECTION B
Answer any three questions. x 15 45)
Q2) What do you understand by measurement scales? Explain various types of
measurement scales in detail.
Q3) Explain probability and non-probability sampling techniques.
Q4) What is primary date? Explain methods of collecting primary date.
Q5) Explain application of factor analysis in hospital research.
Q6) Discuss problem in collection of cyclone data.
Q7) Discuss steps involved in SPSS to Conduct discriminant analysis.
SECTION C
(Compulsory)
Q8) Case Study:
Ashok Leyland, a major manufacturer of Trucks and Buses, has decided to make
a foray into small passenger transport vehicles. Their product development team
has developed an MUV (Multi Utility Vehicle) with 7 seats and 8 seats
configuration. They found that MUVs like Toyota Innova, GM Tavera and many
more other models from Mahindra and Tata Motors are doing good business in
India. The company outsourced the research to find out the market potential for
MUV in India to Market Research Group (MRG). MRG conducted sample
market studies in Salem in Tamilnadu and Gorakhpur in Uttar Pradesh. They
submitted a market potential report to Ashok Leyland, which suggested that there
is good potential in the market for MUV. Based on the research report, the
company launched the MUV Stile with technological collaboration with Nissan
India Ltd. This product is similar to Nissan Evalia. In May 2015. Ashok Leyland
took a decision to withdraw Stile due to weak sales.
Questions:
Was the research done by MRG scientific?
What were the limitations in the research methodology?
What could have been appropriate research method?