Total No. of Questions [Total No. of Pages 02
MBA YEARS) DEGREE EXAMINATION, MAY 2017
Second Year
HOSPITAL ADMINISTRATION
Research Methods in Hospitals
Time 3 Hours Maximum Marks 70
Section A
Answer any three of the following × 5 15]
Q1) Qualitative research
Sample size
Guttman scale
Structural Questionnaire
Random sampling
Data sources.
Section B
Answer any three of the following × 15 45]
Q2) Discuss the primary scales of measurement and describe likert's scale.
Q3) Explain systematic and stratified sampling methods.
Q4) Describe the guidelines for the coding of unstructured question. Explain the graphical
methods of representing a frequency distribution.
Q5) Discuss the different methods for collecting the data. Explain the procedure for
construction of questionnaire.
Q6) Describe the factor analysis model. How is factor analysis different from multiple
regression and discriminant analysis?
Q7) Explain the procedure and tools used for measurement of sickness rates.
Section C
Compulsory
Q8) Case study
You are a manager in charge of a marketing research project. Your goal is to determine
what effects different levels of advertising have on consumption behaviour. Based on the
results of the project you will recommend the amount of money to be budgeted for
advertising different products next year. Your supervisor will require strong justification
for your recommendations, so your research design has to be as sound as possible.
However your resources (time, money and labour) are limited. Develop a research project
to address this problem. Describe the kind of research designs you would use, why you
would use them. Explain how you would conduct the research.