Total No. of Questions 08] [Total No. of Pages 02
M.B.A. DEGREE EXAMINATION, MAY 2018
Second Year
BUSINESS POLICY AND STRATEGIC MANAGEMENT
Time 3 Hours Maximum Marks :70
SECTION A
Answer any three questions. × 5 15)
Q1) SWOT
S.A.C.
Synergistic effects
Mergers
Mission
Vision
SECTION B
Answer any three questions. × 15 45)
Q2) Write a note on 7-S framework.
Q3) What are the functions of top management?
Q4) Discuss in detail about internal corporate analysis.
Q5) Explain the significance of operating and financial analysis.
Q6) Discuss in detail the concept of diversification.
Q7) What are the characteristics of an effective strategic evaluation system?
(DBUS26)
SECTION C
(Compulsory)
Q8) Case Study
Bharti Airtel Limited being in the forefront in offering 2G and 3G telecom
services in India and by enhancing its market share across the country, became
the largest mobile phone operator in India by 2009-10. However, with
intensifying competition and the resulting decline in Average Revenue Per User
the company was looking for opportunities to further consolidate its
leadership position. In 2010, Airtel won spectrum for Broadband Wireless
Access through an auction for four telecom circles, but it could not win
in two important circles of Mumbai and Delhi. In 2012, it bought a 49% stake in
Wireless Business Services Pvt. Ltd. to gain access to wireless broadband
spectrum in the two crucial circles in Delhi and Mumbai.
Reliance Industries Limited the largest private company in India, had
forayed into the Indian telecom industry in 2010. In the division of family
businesses in 2005, RIL signed a non-compete agreement with ADAG. As per
the pact, RIL could not enter telecommunications. The two parties scraped the
agreement in 2010, paving way for RIL to enter into the telecommunications
industry. RIL bought a 95% stake in Infotel Broadband Services (Infotel), which
won spectrum in all the circles. RIL renamed Infotel as Reliance JioInfocomm in
January 2013 and in July started work on rolling out 4G services telecom
services in eight states of Northeast India by April 2014.
Subsequent to its acquisitions, Airtel became the first company to launch 4G
services in India in late 2012 and early 2013. RIL's Reliance JioInfocomm
followed hard on the heels of Airtel spicing up the competition between two
giants.
Questions:
Discuss the relevant strategies to be followed by the leader, Airtel and the
challenger, RIL.
Debate if RIL is in a position to negate the first mover's advantage of
Airtel in offering 4G services.
Deliberate the entry strategies of RIL.