M.B.A. DEGREE EXAMINATION, MAY 2017
Second Year
Business Policy and Strategic Management
Time 3 Hours Maximum Marks 70
SECTION A × 5 15)
Answer any three questions
Q1) Concept of corporate planning
Top level management
SWOT analysis
Portfolio analysis
Diversifications
Turn around management
SECTION B × 15 45)
Answer any three questions
Q2) Discuss in detail about the 7 S framework of corporate strategies.
Q3) Bringout the functions of Board of Directors.
Q4) Explain about internal corporate analysis.
Q5) Examine the role of cost analysis in strategic management.
Q6) State the uses of mergers and acquisitions.
Q7) Describe the pre conditions for implementation of strategies.
SECTION C
(Compulsory)
Q8) Case study
Fedrick, manager of his Company's Mid-Cities Plant, had just had a discussion with a
group of local citizens. The group called the Mid- Cities Council for Environmental Action
and demanded an immediate reduction of the pollutants thrown into the air by the
plant's operation. Mr. Fedrick had explained the company's policy of gradually reducing
the pollutants, but promised to study the matter further. The group asked for another meeting
with Fedrick in a week. Fedrick reluctantly agreed.
Shortly after the group left, Mr. Fedrick went to New York to talk to Charles Young, Vice
President of production, Charles said to Fedrick "this local group is very strong on getting
the pollutants stopped immediately. They represent a lot of people and are threatening to
take legal action if we don't do something right away".
"Look, Fedrick", said Young, "We are reducing the pollutants. But if we were to do it the
way they want us to, it would mean a massive overnight investment in new equipment.
That would mean scrapping a lot of current equipment that's still good. I don't think the
president or the board of directors would go along with it. We're already in a profit pinch
this year. If the group takes legal action against us, we might even have to shut down the
Med Counties plant, and a lot of people would lose their jobs. I'll talk to the President
about it, but I don't think he'll move on this one. Try to explain this to the local group".
"I'll try", said Fedrick "but not sure they'll go along with us"
Question:
What course of action need to be taken to satisfy the local group or otherwise formulate a
strategy to tackle the situation