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P.T.O.
MAR IVANIOS COLLEGE (AUTONOMOUS)
THIRUVANANTHAPURAM
Reg. No. :.………………… Name :.………………….
First Semester B.Com. Degree Examination, November 2016
First Degree Programme under CBCSS
Core Course: Commerce II
AUCO142: Functional Application of Management
for 2015 Admissions Only
Time: 3 Hours Max. Marks: 80
SECTION A
Answer ALL questions each in a word or in a sentence.
1. What is meant by Job Specification
2. What is meant by manpower planning
3. What is Organization structure
4. What are Planning Premises
5. What is meant by Marketing Myopia
6. What is meant by Brand Rejuvenation
7. What are Sweat Equity Shares
8. What is Permanent Working Capital
9. What is routing
10. What is Production management
(10 1 10 Marks)
SECTION B
Answer any EIGHT questions, each in a short paragraph not exceeding 50 words.
11. What is EOQ
12. What is meant by the Operating Cycle concept of Working capital
13. Differentiate between internal and external sources of recruitment.
14. Give any two differences between top level and lower level management
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15. Explain the objectives of personnel development
16. What is Job Enlargement
17. What are the objectives of pricing a product
18. What is material management Explain any two objectives of materials management
19. Explain any two roles of finance manager
20. What is SCM
21. What is a depository receipt
22. Differentiate between Selling and Marketing.
2 16 Marks)
SECTION C
Answer any SIX questions, each in a paragraph not exceeding 120 words.
23. "Organization is an important step to achieve organizational objectives." Explain.
24. What is recruitment What are the factors affecting recruitment
25. Explain the motives for holding cash
26. Explain JIT
27. What is a distribution channel Explain their roles and importance
28. Define Marketing Mix. Explain its features
29. Distinguish between training and development
30. Explain the contents of Job Descriptions?
31. Mention the scope of operations management.
4 24 Marks)
SECTION D
Answer any TWO questions, not exceeding four pages.
32. Define Training. Explain the different types of training
33. What is meant by pricing decisions in marketing mix Explain pricing policies and strategies
34. Define Financial Management. Explain briefly the scope and objectives of Financial Management
35. Explain the factors affecting working capital
15 30 Marks)