(Pages 1030
P.T.O.
MAR IVANIOS COLLEGE (AUTONOMOUS)
THIRUVANANTHAPURAM
Reg. No. :.………………… Name :.………………….
First Semester B.Com. Degree Examination, November 2017
First Degree Programme under CBCSS
Core Course: Commerce II
AUCO142: Functional Application of Management
Time: 3 Hours Max. Marks: 80
SECTION A
Answer ALL questions each in a word or in a sentence.
1. What do you mean by factoring
2. Some organisations are in need of seasonal working capital. Why
3. What is job description
4. What do you mean by vestibule training
5. What is micro marketing
6. What do you know about product line pricing
7. What do you mean by green marketing
8. What is FSN analysis
9. What is coordination
10. Define controlling.
(10 x 1 10 Marks)
SECTION B
Answer any EIGHT questions, each in a short paragraph not exceeding 50 words.
11. Explain the rationale behind depicting working capital as revolving capital.
12. How is job specification differs from job description
13. What are the sources from where seasonal working capital of an enterprise is met
14. In what way marketing differ from sales
15. What is production scheduling For what purpose it is done
16. What are the features of a good employee compensation plan
1030
2
17. Explain value analysis and value engineering
18. Point out any four advantages enjoyed by an organisation having sufficient working capital.
19. Explain the purchase cycle of a manufacturing organisation.
20. Explain any three forms of organisation structures
21. Explain the differences between recruitment and placement.
22. Explain any four product promotion tools adopted by modern organisations.
x 2 16 Marks)
SECTION C
Answer any SIX questions, each in a paragraph not exceeding 120 words.
23. If you are the finance manager of a big sized manufacturing company, what all factors will you consider while selecting a source of working capital
24. Why do you think that HRM is an important functional area of management
25. Explain the inventory control techniques applied by manufacturing organisations.
26. What are the causes and consequences of watered working capital
27. What are planning premises Explain any three.
28. What are the features of a good organisation structure
29. Briefly explain various training methods adopted by modern organisations.
30. What are the uses of job analysis
31. Discuss the factors considered while fixing price of products services.
x 4 24 Marks)
SECTION D
Answer any TWO questions, not exceeding four pages.
32. Illustrate the concepts, 'Profit Maximisation' and 'Wealth Maximisation' with suitable examples. Why wealth maximisation is considered superior than profit maximization
33. If you are the HR manager of a company, what procedure should be adopted in the employee selection process
34. Explain the concept of Marketing Mix with suitable examples.
35. Explain management as a process.
x 15 30 Marks)