Exam Details
| Subject | marketing management | |
| Paper | ||
| Exam / Course | m.b.a. | |
| Department | ||
| Organization | Institute Of Aeronautical Engineering | |
| Position | ||
| Exam Date | July, 2017 | |
| City, State | telangana, hyderabad |
Question Paper
Hall Ticket No Question Paper Code: CMB010
INSTITUTE OF AERONAUTICAL ENGINEERING
(Autonomous)
MBA II Semester End Examinations (Regular) July, 2017
Regulation: IARE-R16
MARKETING MANAGEMENT
(Master of Business Administration)
Time: 3 Hours Max Marks: 70
Answer ONE Question from each Unit
All Questions Carry Equal Marks
All parts of the question must be answered in one place only
UNIT I
1. What do you mean by Marketing? Discuss in detail core concepts of marketing.
Discuss about developed market Vs developing market.
2. Discuss the concept of marketing environment.
Explain the steps in marketing research process.
UNIT II
3. Explain the steps involved in consumer decision making process.
Discuss developing products and brands in detail.
4. Explain the steps involved in new product development.
Discuss the levels of product with examples.
UNIT III
5. Explain the bases for segmenting consumer markets.
Discuss the target marketing strategies.
6. Discuss the requirement for effective segmentation.
What is business marketing? Discuss the difference between consumer and business marketing.
UNIT IV
7. Discuss various levels of distribution channels. Give example
"Money spent on advertising is wasteful" Do you agree? Give reasons.
8. What is Personal Selling? Explain the Personal Selling process.
Discuss the communication process with neat diagram.
Page 1 of 2
UNIT V
9. Discuss the importance and objectives of pricing.
Explain profit maximization and break even pricing in detail.
10. What is product line pricing? Discuss the ethics of pricing strategy?
Why global marketing is different from domestic marketing and how it is evaluated?
INSTITUTE OF AERONAUTICAL ENGINEERING
(Autonomous)
MBA II Semester End Examinations (Regular) July, 2017
Regulation: IARE-R16
MARKETING MANAGEMENT
(Master of Business Administration)
Time: 3 Hours Max Marks: 70
Answer ONE Question from each Unit
All Questions Carry Equal Marks
All parts of the question must be answered in one place only
UNIT I
1. What do you mean by Marketing? Discuss in detail core concepts of marketing.
Discuss about developed market Vs developing market.
2. Discuss the concept of marketing environment.
Explain the steps in marketing research process.
UNIT II
3. Explain the steps involved in consumer decision making process.
Discuss developing products and brands in detail.
4. Explain the steps involved in new product development.
Discuss the levels of product with examples.
UNIT III
5. Explain the bases for segmenting consumer markets.
Discuss the target marketing strategies.
6. Discuss the requirement for effective segmentation.
What is business marketing? Discuss the difference between consumer and business marketing.
UNIT IV
7. Discuss various levels of distribution channels. Give example
"Money spent on advertising is wasteful" Do you agree? Give reasons.
8. What is Personal Selling? Explain the Personal Selling process.
Discuss the communication process with neat diagram.
Page 1 of 2
UNIT V
9. Discuss the importance and objectives of pricing.
Explain profit maximization and break even pricing in detail.
10. What is product line pricing? Discuss the ethics of pricing strategy?
Why global marketing is different from domestic marketing and how it is evaluated?
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Subjects
- accounting for management
- business law and environment
- business law and ethics
- business research methods
- c programming
- compensation and reward management
- consumer behavior
- e- marketing
- entrepreneurial development
- financial accounting and analysis
- financial derivatives
- financial management
- financial modeling
- financial services and systems
- human resource management
- integrated marketing communication
- intellectual property rights
- leadership and change management
- management and organizational behavior
- management of technology
- managerial economics
- marketing management
- mis and enterprise resource planning
- operations management
- performance management
- product and brand management
- quantitative analysis for business decisions
- retailing management
- rural marketing
- security analysis and portfolio management
- statistics for management
- strategic human resource management
- strategic investment and financing decisions
- strategic management
- strategic management accounting
- talent and knowledge management
- training and development
- wto and intellectual property rights